Girly Board Games

Male readers, you may just have to bear with me on this one. Actually, maybe you should use this as a welcome opportunity to bask in the notion that board games targeted at your demographic did not limit your life goals to princessery and shopping. You guys got to be ninjas and surgeons and we got to worry about getting a zit before our dates. And you wonder why we don't have a woman president yet. She'd probably get a zit before the big inaugural ball and concede. Damn you, Girl Talk, and your powerfully brain-dead life lessons.

I'd like to say this was an isolated phenomenon of archaic norms, and it was what I was planning on saying until I took a stroll down the toy aisle today at Target. Lo and behold, High School Musical Dream Date. That's So Raven Girl Talk. Hannah Montana Mall Madness. As if the frighteningly stereotypical girly game offerings weren't morally void enough, we've added new corporate sponsors and Disney tie-ins. Ah, the sweet scent of moral apathy. Now that's progress.

This genre were certainly not exclusive to the 80s and 90s, though it is more surprising that we upheld such outmoded norms this late in the game (some pun intended). With an increasing focus on gender equality, it seems that game producers chose to ignore any feminist progress and steer us straight toward the mall where they felt we belonged. All we needed was a fake credit card and some plastic crowns and we'd be back on track in no time.

Here is a light (pastel, if you will) selection of the games that kept girls beneath the plastic ceiling* of legitimate board game accomplishment:


Girl Talk



Girl Talk was a sort of innocent-ish truth or dare game that came with preset questions in board game format. It was also a teeny bit like MASH, as our accumulated points won us "fortune cards" that told of our future. Of course, according to Girl Talk, the future we yearned for was focused on marriage, career, children, and so-called "special moments". I'd like to give them some credit for including career, but if the game saddled you with a deadbeat husband and 12 kids, you were pretty stuck.

It being a parent-sanctioned game, the questions and dares were pretty tame. Dares included tasks like "Call a local radio station and dedicate a song to a boy you like!" "Make a prank phone call and hang up!" or "Lap water out of a bowl like a dog!" If you failed to perform the dares, you had to don a bright red zit sticker. On the plus side, if you agreed to be scorekeeper you were to be addressed as "Point Princess". Overall, not a bad deal.


Mall Madness



I know I've ranted on this one before, but it's so truly deserving of relentless bashing. Very few games are so shameless in their complete disregard of all things morally grounded. Mall Madness not only takes the cake on that one, it teaches us to put it on our credit card. We raced around chasing sales and scrambling back to the ATM for cash, which is just what 9-year old girls should be learning about.

The electronic version gave us an eerily disembodied voice, cheerily delivering commands to us. My all-time favorite is "You left your lights on! Go to the parking lot!" Now we're not only frenzied consumers, but vapid ones at that. It's only a few notches up from Teen Talk Barbie's "Math is hard!" and that's being generous.l


For the full post on Mall Madness, click here


Pretty Pretty Princess



This was amongst the most coveted of little girl games, teaching us at a young age that it's okay to play games as long as you end up with some jewelry. Many of us went on to build romantic relationships on that very notion.

The object of the game was to be the first player to collect our designated color of ring, earring, bracelet, and necklace plus the almighty crown. That damn black ring would always thwart our well-intentioned efforts, so we'd have to pawn it off on someone else in order to win. I'm not sure if there was any actual educational value to this game, but it did teach us how to cunningly set up our friends for failure.


Girl Talk: Date Line


I will admit that this game had me totally fooled. I thought that they'd come up with some fantastic technology that somehow converted my boombox cassette player into a predictor of romantic matches. You'd put a boy card and a girl card into this mysterious contraption and a conversation would play from the tape to see if it was a match or not. Only later did I discover that if I played the tape without plugging in that stupid little pink box, it had the exact same conversations. Obviously Milton Bradley doesn't think very highly of young girls if they thought we'd play this over and over again without growing suspicious. Then again, they had me fooled, so maybe they were right on.


Electric Dream Phone



In an age before all 8-year olds had cell phones, this game was awesome, if only because we briefly got to pretend we had our very own phones. It was kind of like Guess Who, only for squealing boy-crazy little girls eager to call up some totally buff hotties. We all went out in search of our secret admirers, though sometimes our hints were not so secret if someone pulled that speakerphone card. We all crossed our fingers to hear the magic words, "You're right! I really like you." We'd spend the better part of our teen years trying to replicate that thrill.


Girl Talk Secret Diary:

I know, I know. How many versions of this game were they going to release? The correct answer was "as many as naive young girls will blindly consume", translating to quite a few. Each one more brainless and boy-crazy than the last, many of us nevertheless adored these games. This version was sort of a cop out, as it was admittedly less involved. It came with a massive diary of some girls secrets. We were supposed to care about them for some reason or other, plus it forced us to divulge our own. It was basically like a confessional with less priest or Real World staff, depending on how you look at it. That is, whether you were raised Catholic or by TV. Just in case you needed clarification on that one.


These may not have been the most enlightened toys on the market, but that didn't stop us from going after them like a pack of shopping-crazed jewelery-adorned date-seeking wolves**. We might not have come out from them smarter or better or stronger or...what was I saying? Oh yeah, these games were pretty worthless, but we loved them all the same. We're all probably a bit more superficial and vapid for it, but at least we've got the balls to cluck like a chicken when Girl Talk tells us to. If nothing more, our subconscious avoidance of zit stickers will serve us well in life. I know it keeps me on my toes.


*I was going to say glass ceiling, but no toy company would have included glass in any of their products. Their lawyers would never go for it.
**In other words, not like wolves at all

Rugrats

As we all know, talking babies are unwaveringly adorable. No matter what they're saying or doing, it's pretty much inevitable that it's going to be heart-string tuggingly cute . If you can throw in some subtle humor for the parents then all the better, but we're pretty much good to go on talking babies alone.

Nickelodeon's Rugrats took the simple question "What do babies do and think when parents aren't around?" and turned it into a cleverly crafted series of humorous episodes. It was heavy on imagination and light on realism, opening for kids a world of make-believe fun. With talking babies. Did I mention the talking babies?

The show premiered in 1991 as part of the Nicktoons cartoon programming block. The premise hinged on the notion that the babies could understand one another whereas the adults could not, which in itself is a pretty attractive notion to child viewers. It was essentially the underpinning of 80s and 90s Nickelodeon programming: kids have their own world that adults can't even begin to understand.This theme gave us both an inflated sense of importance and a satisying denigration of adults, making us feel for once as if we were the ones running the show and the adults were simply there to drive us around.

Rugrats from Matt on Vimeo.

Adults were fans of the show, as well, as it featured a lot of tongue-in-cheek humor that undoubtedly went over the heads of juvenile viewers. While the later reworked version of the show relied more on toilet humor and other similarly juvenile gags, the original used cultural references and irony to poke fun at phenomena in the adult world. We laughed at the adults, adults laughed at themselves, and everyone was happy.

As in many children's shows the young characters were largely two dimensional, owing to the fact that children's black and white view of the world left little room for subtelty and character development. While the stereotypes may have gotten a little out of control in later seasons, they were believable enough during the show's golden years. Sure, all of the characters had a "type", but they were good foils for
one another and gave us a spectrum of infant temperaments at which to laugh:



Tommy Pickles, our fearless leader. Tommy was the unofficial chief of the tribe of playpen-dwelling infants, leading his baby pals on all sorts of Muppet Baby-style imaginary adventures. Resplendent in a blue t shirt and diaper ensemble, Tommy looked the picture of baby naivete.




Chuckie Finster, our resident coward. Chuckie has it rough enough with the red hair and square glasses, you'd think they could have gone easy on him personality wise but apparently his loserishness is a package deal. For God's sake, his dad dresses him in a shirt picturing the planet Saturn. You don't get less hip than that. Chuckie's afraid of everything from the potty to The Guy on the Oatmeal Box. To his credit, though, that Quaker guy is a little off.




Phil and Lil Deville, our cutesily rhyming named set of boy/girl twins. Their parents dress them in matching clothes and their personalities verge on deja vu. Lil's got a bow for differentiation purposes, but other than that, they're pretty much the same person.




Angelica Pickles, Tommy's spoiled brat of a first cousin. It's probably wrong to admit that Angelica was my favorite as a child, as she was completely insufferable with a personality akin to nails on a chalkboard. I'm not going to put all of the blame on her, though. Her wealthy parents were less than attentive and even lighter on the discipline front. I'm not going to say I didn't learn a thing or two the remarkably consistent results she got from putting on the waterworks, though.




Susie Carmichael, adorable neighbor. She mainly served to show how awful Angelica was by contrast. She made me want to have a cat named Chowder, too. I mean, seriously. Chowder! How cute is that?


The parents, on the other hand, were a bit better developed as characters. Looking back, they were far more neglectful than I'd initially perceived them to be. Back then it was like, sure, they abandon their children unsupervised for hours at a time, whatever. Now that I'm older and actually know people who have children, it's a tad less believable that any right-minded parent would accidentally leave their children in a cavernous toy store overnight or not notice their 1-year old toting a screwdriver in his diaper. Well, I guess that's why it's just a cartoon.




Stu and Didi Pickles, Tommy's parents, were a well-meaning pair of absentminded grownups. Stu was an idealistic toy inventor, Didi a teacher. Let me just say that Didi should win some sort of best cartoon hair award for that trisected red nest erupting from all sides of her head. That thing is truly awesome.





Betty and Howie Deville, Phil and Lil's parents. Betty was a strong feminist and Howie was well, nothing.




Chas Finster, Chuckie's dad, equally nebbishy to Chuckie. Let's move on.





Drew and Charlotte Pickles, Angelica's yuppie parents. Charlotte had a cell phone permanently glued to her ear before it was the norm, and Drew was basically the anti-Stu. Charlotte is just like Lindsey Nagle from The Simpsons which is convenient because they're both voiced by Tress MacNeille.




Randy and Lucy Carmichael, Susie's parents. She makes jello molds of the Eiffel Tower, he writes for the Dummi Bears. Not too shabby.




Grandpa Lou, Stu and Dru's dad and resident of Didi and Stu's house for the first few seasons. See how all the Pickles' men have rhyming names, too? Is there no end to their cleverness?




And of course, my favorites, Boris and Minka, Didi's parents. For those of us members of the tribe, we didn't find ourselves especially well represented on TV. Okay, behind the scenes, sure, but I'm talking kid's holiday specials. That's what mattered to me as a kid; I didn't care who produced it.

My love affair with these Old Country standbys began when Boris and Minka came to tell the story of Passover and ran well through their Chanukah special. Let's just say it blew Lambchop's Chanukah out of the water.


Like most long-running shows, Rugrats ran out of steam after awhile, running on empty as it shamelessly introduced new characters, released feature films, and then essentially abandoned the premise altogether by aging the kids ten years. As we all know the main draw of Rugrats was that we were dealing with naive babies, so turning them into surly teenagers was probably not a wise move.

We wanted to see these kids eating dog food, participating in beauty contests, staging mini-Westerns at the teeter-totter, or fearing the bathtub drain. We didn't care if they failed algebra or thought that guy from the malt shop was cute. Thus, we can remember them as they were, before the cheap ratings ploys and desperate last-ditch salvage attempts. Back when Reptar reigned the land and Angelica belted out "My Country Tis of Thee" and babies could freely roam about the dangerous adult-free terrain as they pleased.

TLC

The 90s gave us a lot of music genre crossover, one of the more major being the infusion of R&B music into the pop scene. TLC was amongst these groups to recognize the endless opportunity in the teenybopper-filled pop music world and catered their music and public personas accordingly. They suffered no shortage of media attention with their pop- friendly gimmicks. The trio wore ridiculously over-the-top ensembles and sported condoms as fashion accessories. You have to admit, they were effective in their quest to get noticed. A condom eye patch will do that for you.

TLC became wildly popular throughout the 90s, as much for their music as the ever-mounting public peeks into their personal lives. The headlines on these girls became increasingly dramatic, but they seemed to have a type of public resilience that allowed them to maintain their popularity through adversity. Anyone who can burn down her boyfriend's house and keep her pop icon image intact is probably deserving of some kind of best bounce-backability award.

The group was made up of Tionne "T-Boz" Watkins, Lisa "Left Eye" Lopes, and Rozanda "Chili" Thomas, proving that people are willing to overlook stupid stage names if your music is catchy enough. They found some modest success with their first CD, but by the time of their sophomore release CrazySexyCool in 1994, they were on their way to legitimate musical stardom. The album performed extremely well, skyrocketing the girls from CD bargain bin dwellers to proud new owners of a slew of screaming manic TRL fans.

CrazySexyCool sold over 11 million copies, cementing the girls' status as pop stars giving us hits like:


Creep



As a kid, I had no idea that "Creep" had anything to do with a woman's cheating on her her unfaithful boyfriend to garner the attention she so sorely needed. In all truth, I just loved the silky pajamas they wore in the video. I didn't quite understand the lyrics, but I knew one thing for sure: I would sit pretty in silk pajamas on a color-coordinated backdrop if it was the last thing I did.


Waterfalls



"Waterfalls" was TLC's biggest hit, quickly ascending to iconic 90s song status. Again, as children it's more than likely we misunderstood the references to drug dealing and HIV, but boy did we love that video where they stood on the water.

The CD spurned two other singles, "Diggin' On You" and "Red Light Special" that enjoyed a fair amount of success. I'm the first to admit I didn't understand one word of "Red Light Special" till I heard it playing in the background in The 40 Year Old Virgin. You would think the brothel-based music video would have given me some clues, but I just thought they had a really dirty house.


Right around the time of CrazySexyCool's impending release, Lisa "Left Eye" Lopes's personal life essentially imploded. Though she'd been forthcoming with details about her rough childhood and struggle with alcohol, I doubt anyone saw coming what happened next. Lopes had a turbulent relationship with Atlanta Falcon's player Andre Rison, so she set his house on fire. You know, like the rest of us do when we have squabbles with our loved ones.

Lopes claimed she had been trying to burn his shoes in the bathtub as retribution for his poor treatment of her and his alleged infidelity. Clearly not armed with an astute understanding of flammability, Lopes contended she had not intended to set the entire mansion aflame. A pioneer in the young celebrity circuit, Lopes opted to enter rehab, which at that point was still considered a legitimate celebrity action rather than the cheap cop-out we know it to be today.

Despite the drama, TLC had a hit record on their hands. They took home two shiny Grammys in 1996, looking to all the world like an incredibly successful enterprise. Soon thereafter, however, the girls filed for bankruptcy, adding more fuel to the fire (no Left Eye reference intended) of their very public personal problems. They'd gotten suckered into an unfair contract that left them with a take-home pay on par with my own. In case you were unaware, that means they were living in near-poverty, or at least an incredibly skewed financial reality to their lifestyles of fame and fortune.



T-Boz had been battling Sickle Cell Anemia for several years, and the weight of her medical bills compounded with Left Eye's insurance and legal fees were effectively a monetary death sentence. They eventually managed to renogotiate their contracts and settle their legal issues, but not before seriously tarnishing their pop star images.

The girls moved on to pursue various respective solo projects, none of which were on par with TLC level fame. In 1999, the girls broke their career hiatus and released FanMail. The album was again impressively successful, especially considering all the negative media buzz they'd been brewing over the past few years. The album produced two number one hits:


No Scrubs



"No Scrubs" described deadbeat guys, emphasizing their unemployment, lack of interest in upward mobility, and most importantly, lack of car. As I was in middle school at the time, this meant very little to me as I had little concern of an ambitionless seventh grader sponging off me for milk money. Instead, I just really liked that part when they went, "Noooooooooo. Scruuuuuuuuubs (no no)".


Unpretty



"Unpretty" was far more of a message song, giving us the equivalent of modern-day Dove Soap commercials. The song emphasized our need to love ourselves. Unfortunately, I was way more interested in their suggestion of buying all the makeup that MAC could make, thus saving up my allowance for an extended period of time.

Around this point, the tension between Watkins/Thomas and Lopes came to a head, stirring a feud amongst the band members. All sorts of threats were made, with few carried out. Tragically, amidst the dispute Lopes was killed in a car crash prior ot the release of their album 3D. Though the band had been on the brink of demise, her death shook the group adn the pop scene dramatically.

This wasn't the end of TLC per se, but it did mark the end of an era. The surviving members released a greatest hits album and starred in a reality show cut from American Idol cloth entitled R U the Girl, selecting a girl to record a song with them for their upcoming album. The effort was pretty underwhelming, though. With Lopes gone, the group was incomplete.

Though they've announced plans for a new album, I prefer to remember TLC for what they were: a pioneering R&B pop act that gave us catchy hit after catchy hit. It didn't matter that as children much of the lyrical content went over our heads. We loved it all the same.

80s and 90s Children's Magazines

Toward the end of the 20th century, business proprietors were looking at children through an entirely new perspective. Children in the 80s and 90s had far more pocket money than their predecessors and were thus capable of constituting their own demographic, meaning greedy adults could now push their wares on an entirely new consumer group. Direct marketing at children was a wise move, of course. It's way easier to convince a 7-year old that they want something than it is to do the same to an adult. They served it up and we consumed it, no questions asked. If their advertising claimed I would love it, I was wholly certain this was the case. Why would my TV lie to me? It's a respected member of my family.

Back in a time when print journalism was more than just a vintage throwback, children's magazines were all the rage. Our parents liked them because they taught us the valuable life skill of sitting still in one place for more than five minutes at a time. We liked them because they spoke to us personally, whether through adorable animal pictures or video game tips. Whatever your fancy, there was a magazine producer out there trying to capitalize on it.



Nickelodeon Magazine



The creation of Nickelodeon Magazine was by no means a big leap. Kids loved Nickelodeon on TV, so the logical next step would be to deliver it directly to their doorsteps and further mesmerize them with Nickelodeon characters, shows, and merchandise. The original concept had been a cross-promotion with Pizza Hut restaurants, offering a free Nickelodeon Magazine with purchase. Kids like pizza, kids like Nickelodeon, everyone wins. The mag soon expanded to a regular circulation, offering kids a Nickelodeon-tinted view of the world all while selling us Gak and giving us interviews with our favorite fictional Nicktoon characters. As someone who was very curious about Oblina from Aaah! Real Monsters' life outside the set, I'd like to say thank you.



Sports Illustrated Kids




Adults are always thinking up sneaky ways to infuse educational practices into our everyday pastimes. Sports Illustrated Kids was no exception, giving us the sports we love at the price of reading for enjoyment. It was a trade-off many kids were willing to make and parents were more than pleased to shell out for monthly. The magazine actually won the Distinguished Achievement for Excellence in Educational Publishing Award* eleven times, proving that sports and education can go hand-in-hand. All the while, we were thinking we were just reading an exciting interview with Magic Johnson and they secretly had us learning. Go figure.



American Girl Magazine



I don't know how your childhoods shaped up, but mine was largely driven by the force of my desire to immerse myself in all things American Girl. I never received my oft-coveted overpriced doll (another handily educational tie-in to the American Girl book series) but I did lust monthly after the human-sized clothing options the American Girl catalog modeled after Kirsten the pioneering Swede. Imagine my delight to find the franchise created a magazine, further extending the reach of American Girl's extensive empire. The magazine featured craft ideas, advice columns, contests, and all sorts of other material certain to ignite a desire to own all the American Girl merchandise ever manufactured. Now if only they'd had the in-store with-doll tea parties in my day.



Zoobooks



It's a scientifically proven fact that children love cute animals. It's also a fact that parents are seeking educational opportunities at every unsuspecting turn. Hence we got tricked into learning zoologically significant information all the while we thought we were just flipping through a photo series on otters and puffins. The commercials for these babies were so exciting and convincing, it was enough to make us overlook the fact that we were essentially doing voluntary extracurricular science homework.




Nintendo Power



Can it be true? A publication that offers us tricks, tips, and hints on our favorite Nintendo games? Nintendo Power was a legitimate revelation to many joystick-gripping youths, giving them the inside information they so desperately craved. The marketing strategy was genius: the over 3 million members of the Nintendo Fun Club received the first issue free, after which a million or so took the plunge to subscribe. The magazine knew its audience well and delivered pages of Nintendo-themed guides, some of which featured the oft-coveted cheats. Any magazine that can teach me to cheat at a video game is okay in my book. That's enjoying reading at its finest.




Fox Kids Club "Totally Kids"




Yes, a few hours of children's programming on Saturday morning is totally deserving of its own magazine. Hey, whatever works. The magazine had a pretty wide circulation and even pulled some big name celebrity interviews, so judging by results I'd say Fox Kids made out pretty well on the magazine front. This pamphlet of a publication was filled with comics starring our favorite Fox Kids characters, promotions for Fox Kids shows, and of course some games and puzzles thrown in for good measure. Let me just say, I rocked those wordfinds. Just try to diagonal/backwards Babs Bunny on me. I'll find it. Just try me.


Bop/Tiger Beat

I know this pic isn't of Tiger Beat or Bop per se, but I just couldn't resist. I mean, look at that selection!

These flimsy fan mags were filled with cheesy foldout pinups of our favorite teen heartthrobs, their lack of content compensated for with glossy grinning celebrities. I've lumped the two magazines together because not only were they published by the same company, they often featured the exact same pictures and interviews. Why exactly they needed two separate magazine for this is beyond me, but as long as they keep giving me two page mini-mag spreads of JTT, I'll be happy.



These may not have been the most substantial sources of literary content, but they did play a major role in getting kids to enjoy reading. Yes, much of the content involved marketing toward us and trying to sell us useless crap while promoting their parent company, but as kids we were more than willing to go along with it. The magazines allowed kids to be kids, speaking to us at our level while discussing the topics that interested us. If we ended up begging our parents for Samantha dolls or Moon Shoes somewhere along the way, well then so be it.




Honorable Mention Classic Non 80s/90s-Specific Favorites: Highlights, MAD, Ranger Rick Magazine



*This award later went on to win the longest award name award

Hocus Pocus

In the spirit of Halloween, it seems worthwhile to hearken back to a time when the holiday was less about wearing lingerie and animal ear-handbands and more about giving ourselves movie-induced nightmares. Sure, we're trading one vice for another, but that's really just splitting hairs. You know, to put in our bubbling cauldrons and to bring forth from which a magical potion.

While there was no shortage of horror movies in the 90s, we also got some family friendlier fare thrown in the mix. 1993's Hocus Pocus gave us a little bit of spookiness with a better measure of humor to soften the impact. So what if I still have an insatiable urge to hide under the bed whenever I hear Sarah Jessica Parker singing "Come Little Children?" It's still totally worth it.



See what I mean? That is seriously creepy. Also, is it just me or does is she showing an inordinate amount of cleavage for this being a children's movie? I wouldn't have noticed at the time, of course, being far too traumatized by that haunting song, but now it seems marginally suspect.

Hocus Pocus is the story of three witches, sisters who are seeking to circumvent the aging process by giving themselves eternal youth. As we all know, the only means of doing this is by sucking the life out of a living, breathing, vital child. Now that sounds like a movie I want to take my children to. Hey kids! Guess what? Remember that time you forgot to make your bed? Well, do it one more time, and three terrifying witches will swoop into your room unannounced, extract your lifebreath, and leave your useless corpse strewn across the bed. I don't know about you, but I'd be fluffing the pillows and resetting the duvet the instant I heard that one.

The three Sanderson sisters, Winnifred (Bette Midler), Mary (Kathy Najimy), and Sarah (Sarah Jessica Parker) find their unsuspecting juvenile victim in Emily Binx. Her brother Thackery (because, hey, this is the 1600s and people were partial to the name Thackery) tries to intervene but is forced to watch as they drain the last drop of life from his innocent sister. Again, there's a way to start a children's movie.

Resisting the allure of Thackery's youth, the Sanderson sisters opt instead to doom him to eternal life in the body of a black cat. Conveniently, they give him the gift of speech, which I can't imagine is relevant in any other way than setting up a plot line for the present day story. After I saw it here and then later in Sabrina the Teenage Witch I just pretty much assumed it was a common practice to turn people in wittily quipping English-speaking black cats with eternal life.



If this weren't already a traumatizing enough beginning for a children's movie, the three sisters are subsequently arrested under suspicion of practicing witchcraft and hanged for their alleged crimes. There's nothing quite like a good hanging to get a children's movie going. It's that secret ingredient that really gives it that extra kick.*



Before their executions, the Sandersons thought fit to cast a spell that would bring them back to life if an innocent virgin just happened to enter their historic home and light their ominous black-flamed candle. This of course begs the question of if they could imbue that much foresight into their deaths, why couldn't they just witch themselves alive in the first place? Lucky for Disney, kids aren't especially adept at plot investigation, so we all just sort of went with it.

The cat version of Thackery Binx makes it his unending life mission to stop the curse from being fulfilled, but it wouldn't be much of a story if he was just really really good at it. To his credit, he kept it pretty safe for oh, say, 300 years, and we would all get a bit sloppy after working the same gig for that long. Some pesky local modern-day kids come across the house and of course feel compelled to light the black flame candle. Because that's what teenagers do to be rebellious: go around from haunted museum to haunted museum unobtrusively lighting lights.

So we've got our witches back and the unavoidable hi-jinks ensue. They gather up some of their undead friends and make a night of it, as they've only got until sunrise to suck some serious lifeblood. It's Halloween, of course, meaning lifeblood-filled children are frolicking about carefreely through the streets blinded by their love of free candy. I have to say, it's not looking too promising for their sticky-fingered futures.

Somehow our villains end up at a Halloween party, where they're mistaken for well-costumed entertainment. Bette Midler performs her requisite over-the-top musical number ("I'll Put a Spell on You") and entrances the town's partying adults into an endless night of dancing. Really, endless. The witches leave them to die from dance-induced exhaustion. Sounds like a good party.



A few more plot twists and we've got our singing enchantress Sarah summoning the town's innocent and undoubtedly delicious children. Soon the witches have our heroes and their young companions in their grasp and everything seems pretty doomed. Of course, this is Disney, so we get our all-important last minute rah-rah the-kids-win moment, and it's a happy ending after all. Binx turns back into a human, which is super, of course, because he's 300-something years old and I'm sure all he wants is to be a teenager forever, Twilight style. Okay, fine, that didn't happen, instead he sort of creepily passes through to the afterlife to chill with his dead sister. How...sweet.

The movie was panned by critics, who obviously couldn't see it for what it was: a silly, over-the-top, campy film filled with gimmicks and cliches. In other words, a Disney movie. Over the years, however, the movie's developed quite a loyal cult fan base who delight in its ridiculousness and pure camp. It's morphed into a sort of Halloween classic, the type of movie that gets yearly TV play and is somehow designated a classic despite the fact that it didn't perform especially well in theaters. Regardless of its route to becoming a Halloween staple, Hocus Pocus has all the makings of a good children's movie. Well, except for the witchcraft, hangings, and de-lifeblooding. We'll just overlook that.





*By kick I mean nightmares, nightmares, nightmares

90s Fitness: Exercise Fads and Ridiculous Infomercials

Riding the crest of 80s aerobic fitness trends, many entrepreneurial-minded exercise gurus took to the airwaves with the goal of convincing us to buy their complicated contraptions. Through the use of TV ads, particularly informercials, these buff business-minded bodybuilders managed to persuade us into believing that we could not live without these exercise appliances. Watching the near-immediate transformations of the testimonial hawkers on our screens, our resistance weakened and we felt increasingly compelled to rush to the nearest phone with the toll-free number and a valid credit card. In short, we were all looking for a quick fix and television ads had a unique way of making the process of getting fit seem simple and instantaneous.

Of course, getting fit is not simple or instantaneous, but we didn't know that yet. Watching these skilled salespeople describe the results possible with their product made us believe that this was indeed the fitness panacea we had been looking for. It rarely occurred to any of us that we might actually have to use the item in question. Based on the infomercials, it seemed enough to simply shell out the bills for it. It was almost as if we believed our act of exercise goodwill would immediately transform us from crumb-laden couch potatoes into tan, oiled, muscular wonders. That is to say, we were completely deluded.

So many of us fell under the spell of the fitness trends, it's no wonder many of these products made their endorsers a nice chunk of cash. Everyone's looking for that magic bullet (no infomercial pun intended*) to transform us from flab to fab, and somehow watching these 30 minute ads at 2 in the morning made these machines and videos seem like the wisest solution. As many of us were wee children during the rise and fall of these trends, we had the unique perspective of watching the infomercials, coveting the products, and having no means whatsoever to obtain them.



I don't know about you, but when I got a television in my own room it certainly didn't have cable on it. There are only so many programming options late at night, and most of them involve show-length commercials brimming with overzealous enthusiasm. Even as a kid, I was blown away by the seemingly incredible results these programs offered. If I had been 18 or older to order, I certainly would have done so. Until then, though, I'd have to settle for sitting back and enjoying the informercials.


Tony Little's Gazelle

Just when I was here thinking Richard Simmons was the king of excessive exercisical energy, Tony Little burst onto the infomercial scene gave Richard a run for his aerobics-earned money. To his credit, Little did have an adequately inspirational backstory to give him some credibility in pushing others to their physical limits. Little was a former bodybuilder who suffered a serious car crash, leaving him injured and subsequently overweight. Tired of wallowing in cheeto-tinted misery, he petitioned a small television to let him create his own personal trainer style fitness program. Not long after, he struck a deal with the Home Shopping Network and all seemed pretty peachy.

As his personal website objectively and not-at-all-awkwardly informs us, "Life couldn't have been better for the blond haired, lean, mean, energized, personal training machine." That is, until he suffered yet another car accident. Little did the whole overcoming adversity thing a second time around and came out with his signature Gazelle fitness equipment:



See? Even at 11 seconds, that clip manages to draw you in. Like a train wreck. Or car crash. Too soon? Sorry, Tony. I admire your work, I really do.


Tae Bo

Developed by Tae kwan do instructor Billy Blanks, Tae Bo combined martial arts and kickboxing to create an infomercial-driven phenomenon. In the 90s, you could catch one of Blanks's infomercials airing pretty much anytime. In 1999, they were airing 2000 times a day on cable. Now that's good exposure. And I'm not just talking about those spandex pants.

The infomercial gave us many compelling testimonials from regular people and celebrities alike, all of whom praised its "spirit" and "Truth". Selling at 60 bucks a pop, Blanks made a pretty penny of his kickboxing hybrid routine. People flooded local gyms to partake in new Tae Bo-inspired cardio kickboxing classes, and seemingly overnight a fitness fad was born. It makes sense, really. We get to punch and kick and let out aggression in the comfort of our own homes. What's not to like?

If you want to try it for yourself, here's a little 8 minute taste:



8 Minute Video series

Speaking of 8 minutes, the "8 minute" video series was a serious money-maker in the 90s, particularly its "8 Minute Abs" routine. The idea was that in just 8 minutes a day, you too could be as ripped and skimpy-pantsed as the instructor. Any rational person can tell you this is pretty much impossible if you're overweight in any way; sure, you may have rock-hard abs, but thousands of crunches won't do a thing about that beer belly.

The videos feature a cheery host, bland meandering music, and two seemingly mute demonstrators who smile with such conviction you've almost got to question their sobriety. The host constantly refers to his audience as, "gang", which I suppose is supposed to be encouraging and not indicative of any east side/west side distinction. Just to clarify.



The videos caught a bit of free publicity in There's Something About Mary, in a scene in which a lone hitchhiker details his plans to create a "7 Minute Abs" program and crush his overlong competition:



Abdomenizer

There are so many reasons to love this commercial. For one, that struggling sitter-upper in the No Pain, No Gain t shirt. Usually when I work out, I like to wear clothing emblazoned with slogans that represent my current fitness mindset. I've got to change at the gym every time I hop on a new machine.

Also, I find that doing concurrent ab exercises with a partner in tandem synchronized motion without speaking or looking at one another is usually the most effective method. And of course, we've got our requisite doctor testimonial claiming this thing is pelvically tilted in some miraculous way. That's it, I'm sold.




Buns of Steel

On the edge of the 80s aerobics craze, "Buns of Steel" gave us a means of filling out leotards or bike shorts respectively by gender. In the late 80s and early 90s, workout videos were becoming all the rage. Just think, you could get fit all from the comfort of your own home. Of course, many people overlooked the fact that you actually had to do the workout, but if you did it no doubt led to the betterment of your overall physique. At least that's what Cher told me in Clueless.




Suzanne Somers for Thighmaster

Ah, here we've got both our doctor testimonial and celebrity endorsement. Talk about your classic infomercial one-two punch. There is definitely a little something...inappropriate about it. Didn't your mother ever tell you to keep your legs closed? It's just a tad obscene. I can see why the infomercial was so popular, though.




The 90s fitness scene may have been slightly toned down from the over-the-top marketing of the 80s, but it had its own unique charm and appeal. There's a reason these items sold thousands of units worldwide. Rather than the effectiveness of the product, though, that reason was probably more about how easily swayed the public was by infomercials. Alright, I'm off to go cut up some shoes with my Ginsu knives. What? They're good knives.

*Okay, okay, a little infomercial pun intended

Jurassic Park

There are certain movies that have the unique ability to both terrify and entertain us at the same time. Especially as impressionable young children, special effects can have a marvelously resonant impact on our easily rattled imaginations. The images that frighten us as children have the power to stay with us for life. I mean, I'm still afraid of being eaten by dinosaurs while innocently settling a velociraptor in its isolated caged environment during a promising career stint as a genetic engineer on a Costa Rican Island. Still.

While we may be unfazed by dazzling computer generated visual effects today, we were incredibly impressed when it was still a fledgling enterprise. Before computer animation, visual effects in movies were less than convincing to say the least. Yes, the movie industry had had years to come up with all sorts of perspective and angle-based trickery, but it just wasn't as thrilling to see a spacecraft careening through the galaxy with little strings attached to its sides.

Jurassic Park was incredibly pioneering in the field of visual effects, unleashing upon audience such a series of incredibly realistic-looking prehistoric creatures that they had never seen before. In previous films with dinosaurs in the plot, the beasts themselves had been laughably unconvincing. In Jurassic Park, however, the close interaction of the computer animated dinosaurs and the human actors was enough to have all of us trembling in our movie seats. While it may not be up to snuff by today's standards, in the early 90s it was terrifyingly realistic and unlike anything any of us had ever seen.

Based on the late Michael Crichton's science fiction novel of the same name, Jurassic Park explores the dangerous outcomes of tampering with prehistorical science. Crichton actually began work on the project as a screenplay, but it later grew into a book which would later grow back into a movie under the guidance of Steven Spielberg. Despite its twisted path to production, it was an interesting and chilling story that ultimately drew millions of moviegoers to the theater.




While the plot is certainly farfetched, it's also an interesting and well-conceived premise. The short version of the way-too-complicated-for-me-to-understand-as-a-child set up is that a genetic engineering firm is in the midst of creating a theme park featuring real dinosaurs. Why anyone ever, ever thought this might be a good idea is completely beyond me, but I'm just going to go with it. I mean, me: five foot five. T-Rex: 20 feet. I'm no mathlete, but I'm pretty sure the odds are stacked against me.

The scientists working on the project used prehistoric mosquitoes preserved in amber and extracted from them the years-old dinosaur blood that constituted their last supper. They craftily combined the genetic material with some leftover frog DNA they had laying around and presto change-o, we've got ourselves some dinosaurs. Again, this seems like a totally marvelous and harmless idea that will in no way erupt in the faces of all invested in the project.

Following some complications in getting things off the ground, a team of inspectors arrives to give the park the go-ahead. The CEO of the whole operation invites some prominent and relevant scientists with titles I'm not going to even attempt to spell out for you here. Oh, and he's got his grandkids with him, you know, just in case the dinosaurs have a hankering for a light snack.

A tropical storm and some mild inconveniences later, computer geek Dennis Nedry (You know, Newman from Seinfeld) is left to tend to the park. Unluckily for the park, Nedry has accepted a substantial bribe from the firm's competitors to provide them with embryos. In order to do so and get away with it, he needs to shut down the park's security system. Yes, the one that controls all the electric fences that keep the dinosaurs in. I think we can all see where this is headed.



It's about at this point in the movie that everyone either starts dying vicious and gory deaths or running for their lives. Obviously Nedry's got to bite it, after all he started it, so it's really only fair that he gets eaten alive by dinosaurs. Our lawyer pal doesn't fare too well, either. To be fair, I guess that's probably what you get for voluntarily isolating yourselves with ferocious prehistoric beasts.

As if things weren't bad enough, the survivors come across a nest of freshly hatched eggs, which was totally not in the plan. All of the dinosaurs were supposed to be females, but conveniently for the twisting plot these frogs they used have some sort of gender mutation. That can't be good. Thanks a lot B.D. Wong, you played the scientist who was supposed to have taken care of that. To think I trusted you as Franc's assistant in Father of the Bride.

A park engineer (Samuel L Jackson, because it just wouldn't be a movie without him) attempts to break into the now-deceased Nedry's computer, but to no avail. Of course the only way to get into the files is to shut everything down, which seems like a pretty ominous sign when we've already got man-eating dinosaurs abounding. There's a fair amount of bloodshed during this part, and by fair I mean more than enough fodder to give a kid nightmares for months. Believe me, I know.

Finally they get connected with their crappy modem and manage to call for help, requesting a helicopter to retrieve them from the mounting wreckage they've unleashed on the island. I don't want to give too many spoilers (i.e. the memories are still to traumatic to recount) but suffice it to say the survivors make a narrow escape and leave us with a vague enough ending to warrant not just a sequel but a legitimate franchise.

In case that synopsis just didn't do it for you memory-wise, here's a handy condensed version:



When the movie was released, it soon became the highest-grossing film of all-time. Sure, it got knocked off its top spot by Titanic, but it's still definitely up there. Even watching the movie today after all I know about advances in animatronic modeling and computer imaging, it's still pretty terrifying. I suppose that's testament to its staying power. If you'll excuse me now, I'm going to go hide under the bed.

Gender Specific Version of 90s Toys: Stereotyping at its Finest

From infancy, we learn that blue is boys and pink is for girls. Even idealistic parents who seek to give their child a more open-minded experience usually succumb to the plethora of gender-specific paraphernalia in the marketplace. When it comes down to it, your kid is most likely either going to beg you for a dolly or a monster truck, and you're just going to have to deal with it and shell out the cash for different toys for different gendered siblings.

Toy companies are savvy to the fact that creating gender specific toy options gives them double the revenue avenues. They pretty much only have to think up one idea and then tint it either blue or pink accordingly. Figuratively speaking, that is. I don't imagine they actually have an idea dyeing process.

Some of the ideas translated well to dual versions, while others may have been best left to appeal to a single gender. I mean, let's be real here. Everyone knows it's cool for Transformers to turn from a car into a robot. It's fully functional, and now endorsed by Megan Fox. But for a doll to turn into a cupcake? What exactly is the functionality on that one? At least as a robot you can wreak general havoc and destruction. What new power do you gain by disguising yourself as a tasty baked good?

Narrow minded toy producers gave us a clear-cut stance on gender stereotyping, advertising the toys exclusively to the designated gender and thus alienating any kid who may like to play with a toy aimed at the opposite sex. They weren't out trying to destroy individuality, they just wanted to make truckloads of money and figured that appealing to their main audience would probably do that trick. Here are just a few of the stereotypical girl version/boy version dichotomies of toys available to children in the 90s:



Girl Version: Treasure Trolls
Boy Version: Battle Trolls

Let's play a game. It's called good idea/bad idea. It goes a little something like this: troll figurines with rhinestone belly button embellishment? Good. Reinterpretation of that same cuddly figurine to wield an axe and nun chucks? Bad. Don't get me wrong, I understand that trolls are by nature supposed to be gruff and aggressive, but the troll toys available on the market place were generally pretty friendly. The regular ol' trolls were fairly gender neutral until Ace decided to baby dollify them to attract an offshoot group of fawning young girls:



Of course that girl in the commercial would wish for curly hair. She couldn't possibly want a better understanding of precalculus or biomedical science. Nope, its pretty much all about looks. Thanks, Ace!

Hasbro took a slightly different approach in marketing to juvenile male consumers:



Geez, these things are threatening. And we wonder why boys grow up to be so aggressive?



Girl Version: Treasures n' Trinkets Jewelry Making Kit
Boy Version: Creepy Crawlers

Creepy Crawlers have been around for decades, entertaining children with marginally hazardous ovens with the power to nuke gooey bugs. Boys got to do this:




While girls got to do this:




Why exactly young girls would want to make earrings and necklaces out of a disturbingly gummy goo is beyond me, but apparently ToyMax thought they had a real winner here. To be fair, I did own this toy, and I did wear the clip-on earrings. They were sort of cute, in a why-the-hell-am-I-wearing-pink-slime-on-my-earlobes kind of way.



Girl Version: Cupcake Dolls
Boy Version Transformers

I know I've already began a partially-completed rant up top there, so I should just let these commercials speak for themselves.

Boys had this:



Whereas girls had this:



I'm sorry, "she cooks sweet and looks sweet and smells sweet, too"? Boys get killer robots and we get a junior housewife in training? Boy, I just can't wait to rush home so I can practice baking and looking pretty. Who needs global robot takeover when you've got domestic skills?




Girl Version: Barbie Lamborghini Power Wheels
Boy Version: Jeep Protector Team




Yes, you heard that right. We're going to shop, shop, shop, till we drop, drop, drop. Now there's a positive message to send young girls. Let's just hope our young male suitors packed a credit card in their kawasaki ninjamobiles.

Power Wheels Ad- Jeep Adventure Team
Uploaded by a90sfan. - Full seasons and entire episodes online.

Well, isn't that nice? Boys get to be heroes and girls get to go shopping. How enlightened. Thanks, Mattel!




Girl Version: Happy Meal Barbie Toys
Boy Version: Happy Meal Hot Wheels Toys


McDonald's Commercial (1998) - The best free videos are right here

I admit this one is sort of a cop-out. Barbie and Hot Wheels are not really related in any way other than that they are both children's toys and obviously have some sort of lucrative relationship with McDonald's. They're certainly not alternative versions of the same toy. Rather than selecting a universally appealing consolatory toy to offer children as kudos for finishing their McNuggets, McDonald's went the route of giving all boys one model toy and all girls another. The message here was clear: girls should like dolls, boys should like cars, and McDonald's counter employees will scorn and berate you for requesting otherwise.



I'm not all that up on current toys so I really couldn't tell you if today's offerings are any more enlightened. It's pretty safe to say that as long as there exists a marketable demographic of toy buyers, toy companies will employ utterly shameless tricks with little regard to sensitivity or diplomacy. That is to say, corporations will continue to shill pink crap for girls and blue crap (with lasers!) for boys until it stops being profitable. If you can't beat the system, you might as well join on in. Now where's that cupcake doll?

The Mary Kate and Ashley Olsen Empire

It may be difficult now to think of Mary Kate and Ashley Olsen as anything other than socialite bag ladies, but back in the 90s they were amongst the most successful young entrepreneurial stars on the scene. Don't let their current air of homelessness fool you: these girls have been building their multimillion dollar empire brick by straight-to-video brick since they were old enough to legally appear onscreen. Love them or hate them, they built themselves as an incredibly successful brand. Yes, they've stamped their name on everything from shampoo to training bras, but something's got to keep these girls in poorly fitting oversized sweaters.

When the girls debuted in TGIF's Full House as infants, a crafty lawyer saw great potential in capturing and packaging their essence. Their manager Robert Thorne created Dualstar Entertainment and in a then-shocking move named the girls (at seven years apiece) as executive producers. Moguls don't come much mini-er than that. While most of their peers were mastering the monkey bars at recess, the Olsens were already overseeing a fast-growing empire. Not too shabby.

Tween programming was still mostly an untapped well in the early 90s, with most media producers focusing on capturing the attention of either children or teens with no middle ground. The twins' manager saw an opportunity for some serious tween-tapped revenue and capitalized it by building the girls into a tightly managed, well-defined product that sold well with young girls and parents alike. While they may have shaken their once-wholesome all-American image, their fame is hinged on the fact that they turned selling out into a legitimate business prospect:


Full House

The twins got their start on Full House when they were only 9 months old, making them celebrities practically since birth. The girls were hired to play a single character, Michelle Tanner, to comply with time limitations of child labor laws. Initially, producers tried to hide the fact that Michelle was played by two different actresses. When Mary Kate and Ashley soon began developing a fan base, however, they quickly changed their tune. These girls had star quality from a young age, as you can see from the following interview with them. Warning: if you're sensitive to adorableness, you may want to skip this one.





To Grandmother's House We Go/Double, Double, Toil and Trouble/How the West was Fun

During their time on Full House, Mary Kate and Ashley expanded their young fan base by starring in a slew of children's made-for-TV movies. This cheesy fare went over well with young audiences and their overprotective parents, further skyrocketing the twins to atmospheric fame.





Our First Video

In 1993, the twin's manager saw great potential in the straight-to-video market, expanding the twins' brand to include children's videos with tie-in musical numbers. I watched this VHS so many times that the tape began to unravel, leaving me inconsolable. I just wanted to watch "I am the Cute One" and "Nobody Tells the President What to Do" on repeat approximately twenty thousand times. Is that so much to ask?

I'm not sure if the music industry would technically classify any of these songs as singles, but I do remember hearing "Brother for Sale" on the radio. Granted, it was a kid's station, but I was pretty convinced that these girls had a hit record on their hands.





The Adventures of Mary Kate and Ashley

Sometime around this era I distinctly remember receiving my Mary Kate and Ashley Olsen Fan Club Starter Kit in the mail, which was essentially a brochure for all of the overpriced things I could ever imagine begging for. Following Full House's cancellation, Dualstar expanded their straight-to-video enterprise with a series of MK&A adventure movies.

In these videos, the girls played kid detectives fully decked out in 40s-style detective gear. Everyone knows that's how real detectives go undetected: by dressing the part. By this point, the girls were pretty much unstoppable. The plots and acting were almost entirely inconsequential. It was shameless brand-building and we ate up every minute of it.




You're Invited....

The idea that Ashley and Mary Kate would even consider inviting me (me!) to their costume/dance/sleepover party was almost too exciting to bear. Okay, so everyone who could convince their parents to shell out the twenty bucks for the video was on the guest list too as far as Dualstar was concerned, but still.




It Takes Two

The Olsens made the leap to the big screen with 1995's It Takes Two. It was sort of a Parent Trap rip-off with a less substantiated premise, but it was a huge hit with kids. This was a simpler time, when Kirstie Alley was still of Hollywood proportions to play the female romantic lead and Steve Guttenberg was a household name. I was, per usual, surprised to learn that the movie holds a remarkably putrid 9% fresh rating on RottenTomatoes.com. For those of you slow on the math front that's 91% rotten. Yikes. As a kid, I was pretty certain this film was a masterpiece and was thus shocked at the Academy's blatant omission of the movie in its nominations. For shame.




Two of a Kind

You know what's a really good idea? Naming the main characters in the show after the actors but mysteriously changing their last name. Now that's good writing. The short-lived Two of a Kind premiered on TGIF in 1998, featuring Mary Kate and Ashley Olsen as Mary Kate and Ashley Burke. See? Brilliant. The show's ratings were a serious disappointment, leading to its cancellation after one season. Remarkably, though, during that time they managed to release 39 (!) book adaptations of the show. That's just impressive.




Billboard Dad/Switching Goals/Passport to Paris/Our List are Sealed/There Aren't Enough Front Slashes in the World to Complete this Insanely Extensive List of Straight-to-Video Movies

Ashley and Mary Kate cemented their status as tween icons with their incredibly successful straight-to-video offerings. They always played a different set of twins, but each set seemed to suffer from Wakefield syndrome: that is to say, one was a Jessica and the other an Elizabeth. I guess it's pretty much inevitable. I mean, how could there be any twins out there with something in common? No, polar opposites are really the only available permutation.



While Mary Kate and Ashley have moved on to pursue separate and more grown-up ventures, their empire remains intact. Dualstar even represented those twins from The Suite Life of Zack and Cody for awhile, proving that the company has some strangely sustainable twin business out there. The Olsens may not be the squeaky-clean tween idols of days past, but many of their fans remain fiercely loyal. These girls were workhorses from ages 0-18, so it's pretty fair to let them off the hook now with full-time gigs as essentially mannequins for enormous sunglasses and tattered scarves. They've earned it.

90s Swing Music Revival

It's truly a sight to behold when the mainstream kids manage to wrangle something cool and underground from those pesky elitist hipsters. Those young people associated with esoteric trends and super-secret clandestine interests are always up there on their high horses, explaining that yes, they knew about it before it was cool. Those of us in general mainstream society don't have to apologize when we succeed in wrestling something fun from the white-fingered death grip of our too-cool neighbors. If anything, we should classify it as a rousing victory.

Such was the case with the swing revival of the late 90s. Swing enthusiasts abounded in hipster culture long before it made its way into the conventional current and they'll never let us forget it. We all know it's the job of the dominant popular culture to take whatever is up and coming on the cool front, toss it around a room of middle-aged white guys in suits for a few hours, and present us a repackaged profit-driven consumer-hungry version of it. For the non-hipsters among us, we were more than happy to jump on the bandwagon. If we could manage to Lindy Hop on, well, then all the better.

There were many forces at play pushing the swing revival to the forefront of pop culture, but luckily for you I'm neither motivated nor educated enough to care to describe them in accurate detail. Instead, please enjoy this watered-down version of the events complete with video accompaniment.

The mainstream revitalization of swing tied in with period movies showcasing upbeat and fast-paced swing numbers. I guess plain ol' non-hipster America wasn't quite ready for an onslaught of modernized swing-dancing lifestyle cues, so we settled for seeing some peppy song-and-dance numbers in films set in the past where swing belonged. In A League of their Own, the girls go out for a night on the town and show off their incredibly well-choreographed and dubiously spontaneous moves.


A League of their Own (1992)


A year later, Swing Kids unleashed the goods on the underground swing music and dance way of life. Okay, so the film was set in World War II-era Germany, but we still were able to translate their off-the-beaten path experience to our own lives. At the very least it's nearly impossible to watch this movie without having some flicker of desire to learn the Lindy Hop. It's pretty much inevitable.


Swing Kids (1993)


Swing in mainstream media quickly progressed from showcasing the dance moves of the past to incorporating them into movies set in the present day. Admittedly some of these movies featured Jim Carrey with a pliable green face and a yellow zoot suit and were thus perhaps not particularly grounded in reality, but they did feature some fun swing scenes.


Royal Crown Revue in The Mask (1994)


Subtlety waning, Miramax released the aptly titled Swingers in 1996. I haven't seen Couples Retreat but based on hearsay I'm going to go out on a limb and say Vince Vaughn and John Favreau have downslid pretty damn far since their Swingers days. In Vaughn's case, it appears he may have slid directly into a vat of cheeseburgers and milkshakes. Regardless, my love for these too was generally unshakable since Vince Vaughn coined "Vegas, Baby!" In a particularly memorable scene, Favreau and Heather Graham swing dance their way through a hole-in-the-wall club. Maxim named this one of the ten most uncomfortable movie dance scenes ever, but I beg to differ.


The Cherry-Poppin' Daddies in Swingers (1996):



Many of these musicians' records hit the top of the charts by the late 90s, with audiences feeling the revival of the big band vibe. The Brian Setzer Orchestra enjoyed a heyday of popularity at this time with their cover of Louis Prima's "Jump, Jive, and Wail", giving us a music video that made us all want to sign up for swing dance classes. The combination of the retro feel and more modern arrangement lent a unique sense of timelessness to the track. It really is an incredibly catchy tune.


The Brian Setzer Orchestra

Brian Setzer Orchestra
Uploaded by Roselyne14. - Music videos, artist interviews, concerts and more.

It didn't hurt that the then-current Gap khaki campaign chose "Jump, Jive, and Wail" to feature in their "Khaki Swings" ad. If we didn't think something was mainstream already, we had the Gap to come and shove it in our faces. Watching these attractive multicultural young people was among the straws that broke the proverbial camel's back in the transformation of swing from an underground movement to widely accessible phenomenon. If you could swing in khakis, it's safe to say it wasn't really all that hipster anymore.


Gap Commercial "Jump, Jive, and Wail"



For the full post on 90s Gap commercials, click here


In 1999, swing made yet another appearance in the movies in Blast from the Past. Fraser's character had grown up virtually suspended in time in a fallout shelter, so obviously he's incredibly adept at swing dancing. That's what we do in fallout shelters, people. Study the art of dance. Everyone knows that.


Big Bad Voodoo Daddy in Blast from the Past (1999):

Shall We Dance? - Funny home videos are a click away

Though the trend sustained itself a couple of years into the new millennium, it then faded away just as quickly as it had arrived. Unfortunately for the rest of us, that means we've got to move onto the next hipster genre to steal. What do you think? Should we go with ironic mustaches or inserting the word "postmodern" casually into everyday conversation? It's your call.