Thursday, July 30, 2009

Billy Madison


As much as I want to believe my sense of humor mature along with my progression in chronological age, I always always find myself laughing with equal fervor when confronted with a movie that so entertained in my youth. While I wish I could say that I can no longer recite by heart those movies that cracked me up in my childhood, that is simply not the case. If anything, the quotations get further ingrained into my brain with each passing year. I think it's some sort of late-developing side effect from the original branding process.

Such is the case with Billy Madison, which I happened to catch a 30-minute chunk of on TV this weekend while waiting for some friends to arrive. When I selected the film from the innumerable channel offerings on my boyfriend's digital cable listing, I assumed I'd have outgrown the movie's juvenile humor that so delighted my fifth-grade self. Unfortunately for my ego's sense of wisdom and sophistication, I was dead wrong. Within minutes, I was laughing out loud and had completely abandoned any previous pretension about maturity and humor. How could I uphold such a standard when confronted with an image of Miss Lippy eating paste? How, I ask you?

Oh, and speaking of Miss Lippy, her car is green. Did you know? You can buy this nostalgia-rich tee shirt at Look at Me Shirts

It would take a man of steel with a heart of lead to avoid snorting with laughter at a scene like that. Or at least a far less childish sense of humor. I haven't decided which one. For the sake of what's left of my so-called adult pride, I'm going to go with the first one.

Sure, it's a stupid movie. That's probably why it appealed to so many of us as children. As an alleged grown-up, I'm often shocked at the tepid or even straight-up poor critical reception that greeted some of my favorite childhood films. Than again, critics have a habit of being self-important snobs, so it makes all the more sense that whatever they pan would be greedily consumed by unquestioning children. Right? I'm glad you're coming with me on that one.

For those of us who grew up during Sandler's Saturday Night Live days, we had come to expect a certain level of child-friendly humor from him. That's not to say it was appropriate, but more that he was, let's say, in touch with his inner child and it frequently manifested itself in his outwardly childish portrayals of his characters. It was this quality that made him so well-matched to the role of the eponymous overgrown spoiled-rotten under-educated child in Billy Madison.

Billy Madison is certainly not for everyone, I'll give you that. The plot is not only far-fetched but teeters on the edge of completely ridiculous. It's not really meant to make any sort of sense, though; it's meant to be fun. You certainly can't deny that everyone involved in this film seems to be having a grand old time. If you still have yet to comprehend the juvenile nature of the film, here's the theatrical trailer to help you out. Hint: it begins with a loud farting noise. Classy, no?



Like I said, it's not for everyone, but it certainly still makes me laugh. It was the perfect film for children and teens largely on the basis of its incredible quotability. Nearly everything out of everyone's mouth is so ridiculous most of us were certain it bore repeating. Our parents may not have cracked a smile after the first or second time, but you could bet our buddies on the playground would still be rolling in the sandbox after our forty-second go.

At the beginning of the movie, we meet Billy Madison, the errant son of a wealthy hotel chain owner. He spends his reckless yet undeniably enjoyable days wreaking havoc with his deadbeat friends all over the sprawling Madison estate. We get a good sense of his intellectual capacity in this little bath time exchange, during which he contemplates the relative merits of shampoo versus conditioner. No doubt a highly taxing debate:


I can't even begin to count how many times I heard my classmates say, "Stop looking at me, SWAN!" I'm willing to bet it registers in the quadruple digits, far outstripping the counting abilities of Mr. Madison himself. Either way, I still think the answer to this age-old debate is conditioner.

Billy's father has decided he can tolerate no more after Billy's ridiculously inappropriate outburst of gibberish at a critical business dinner. It's no wonder he opts not to make Billy the future proprietor of his business after these certifiable antics:



Needless to say, Billy is pissed. His dad's choice is Eric, a conniving, weaselish little man who is admittedly less than virtuous. Billy swears he handle the responsibility, but his dear old dad lets it slip that he bribed Billy's teachers into passing him, thus making his whole education a sham. After some questionable compromising, they agree that if Billy can pass every grade from kindergarten to 12th in two weeks apiece, he can earn his birthright.

Billy was unsurprisingly at ease in kindergarten with the aforementioned Miss Lippy, finally feeling at home with his intellectual equals. Unfortunately for them, he's a tad profane for their milk-cookies-and-naptime lifestyles.



Billy scoots through his first few grades, naturally throwing a huge unwarranted party after each grade advancement. It's in second grade that we meet our heroine, the lovely Miss Veronica Vaughn played by Brigitte Wilson. She also totally played bimbo Ginger in Saved by the Bell. Neat, right?:



At least Billy finally makes a friend, nerdy third grader Ernie. On a field trip to some sort of colonial farm, Ernie pees his pants. In Billy's first real moment of good-heartedness, he pretends he too peed his pants, passing it off as cool. It's all pretty sweet until the elderly colonial field trip guide says, "If peeing your pants is cool, consider me Miles Davis!" Yech. Oh, this scene also features an overblown Chris Farley with a sweet comb-over. Can you beat that?

Billy's progressing nicely, much to the chagrin of the villainous Eric. Unfortunately, he's not quite as popular in high school as he was in elementary school. While his lame jokes easily earned him the respect of third graders, they failed to have the same effect on his teenage peers. His crack during biology, "Chlorophyll? More like borophyll!" didn't do much to bolster his status. He even fails to escape the long line of O'Doyle family bullies, who seem to have enough kids to opress Billy every step of the way. Observe, a montage:



Eric conveniently knows some blackmail-worthy dirt on the elementary school principal and forces him to publicly state that Billy bribed him into passing him. Unnerved and outraged by this serious setback, Billy eventually gives in and reverts to his former slacker self. Despite numerous pleas from those who have seen him better himself through his educational exploits, Billy remains unmoved. Veronica eventually throws his drunk ass in the pool and tries to literally knock some sense into him via physical violence. This seems to jar Billy back to his motivation, and they all do a lovely little musical number. Sandler gets to showcase his Operaman chops and Wilson (Veronica) gets to dress like the St. Pauli Girl. Hey, everyone wins!



Billy keeps studying and agrees to face off with Eric in an academic decathlon. In a moment of pure ridiculousness, Billy offers an answer to a question about the Industrial Revolution by citing his kindergarten story of the puppy who lost his way. This tongue-in-cheek allusion to a convenient full circle feel-good ending is met with a big fat zero points, and a pretty serious verbal chastisement from the distressed host.

Billy Madison - Industrial Revolution Puppy


Eric is just about to clinch the whole thing when he flips out and brandishes a gun at the crowd. Fortunately for Billy, an unexpected guest arrives also wiedling a gun: his ex-classmate (played by Steve Buscemi) whom Billy had called earlier in the film to apologize to for his teasing. Everyone loves a movie with Steve Buscemi, right? It means you get to like a whole lot of movies. Stevie shoots a non-fatal shot at Eric, and we can all rejoice. Hooray!

At his graduation, Billy decides not to take over the company after all but to hand over the reins to his father's more subdued and ethical colleague Carl. Billy announces that inspired by his experience, he will now be heading to college to become a teacher. All together now: awww.

Okay, okay, I'll concede it's not the most brilliant comedic masterpiece to ever pass through theaters. Sure, it's not earth-shattering in any way. It didn't create peace in the middle east or bring high-speed internet connections to the shantytowns of undeveloped countries. But hey, you have to admit, you'd rather watch this than Click or Bedtime Stories any day. Am I right?

Wednesday, July 29, 2009

Tamagotchi


There's nothing quite like letting sadistic young children play God. When virtual pets burst onto the scene in the mid-nineties, toy manufacturers put the fragile lives of these pixelated playmates into the sometimes malevolent hands of careless children. Sure, most of these kids meant to feed and care for these miniature en-egged virtual beings, but things just sort of came up. You know.

Also, it probably doesn't send the most serious life-or-death message about caring for a pet to attach it to a handy keychain. I don't see any household kittens or puppies conveniently hanging from the zipper of a kids' backpack. Then again, real pets don't have a reset button, so perhaps it's not the most fair comparison.

Admittedly virtual pets didn't necessarily lend themselves to teaching responsibility. There was really no consequence for allowing your virtual pet to die, unless you somehow managed to develop a deep emotional bond to this poorly animated blob-with-eyes that lived in your plastic egg keychain. I'm willing to give these alleged highly sympathetic youngsters the benefit of the doubt, but they certainly weren't my Tamagotchi-toting peers.



Tamagotchis were sort of like a highly primitve version of the Sims: as a virtual pet owner, you were expected to feed it, allow it to go to the bathroom, entertain it, making sure it slept, and monitor its general happiness and well-being. In the early models, the "fun" factor was pretty straightforward. The very act of feeding and cleaning up after a blinking pixelated image was supposed to be sufficient entertainment. This was no-frills fun at its bare-bones finest.


A late-90s "Angel" model. For some reason, they thought it wise to make this commercial simultaneously completely terrifying and likely to offend multiple religious sects. Kudos, Tamagatchi. Kudos.

Miraculously, the concept clicked. Children adored these things. They couldn't get enough. They wanted their house key-rings and backpacks to clack with the delightful click-click-click of multiple coexisting virtual pets. Immediately following their release in 1996, the product sold over 40 million units worldwide. Let me repeat that. 40 million. Pretty incredible.

For parents, the decision to purchase a virtual pet over a real living, pooping, money-bleeding animal was a pretty obvious one. Either your child could beg and plead and throw themselves screaming onto the floor swearing that they'll take care of that new puppy, or you can satiate them with a cheap little piece of plastic that does double duty on surreptitiously teaching them the virtue of responsibility. Talk about killing two birds with one stone. If you'd let them take care of that real parakeet, they'd only get to kill one.

Once these babies hatched, their fate was literally in your hands. Though early models were primitive, they were capable to developing personalities. Feed it and care for it and it becomes lovable, content, and well-behaved. Treat it poorly and you get a vicious, angry, monstrous little guy who's just begging you to press that reset button and restart his sad little life. The choice is yours.

There was always that one kid (most likely the same one who kicked bunnies and stomped on cute little field mice) who derived some sick pleasure from making his Tamagatchi's life a virtual hell. Intentionally neglectful, he or she would get a real kick out of watching their precious virtual pet shrivel and die, refusing to respond to its most basic needs. Unfortunately for us concerned virtual pet defenders, the ASPCA had yet to classify Tamagatchi abuse as something worthy of sponsorship. Keep fighting the good fight, friends. We'll get there.

In general, the issue with designating even this virtual responsibility to children was that these things were constantly needy. Never mind the fact that as over-programemd children we had to go to school and soccer practice and piano lessons. Our Tamagotchis required incessant care. Leave the sound on and your mini egg would beep frequently, your little Tami begging for attention and food. Even disabling the sound wasn't enough to quiet the little guy's neediness: the lights would flash again and again until you finally gave in and attended to your virtual charge.


In no time at all, schools took notice of the distracting toys and many instituted classroom bans to prevent children from caring for their pets on school time. While some adults contended that the pets helped kids learn discipline and develop a sense of responsibility, most agreed that these things were pretty damn annoying when they were trying to review times tables or clarify parts of speech. The pets became contraband and grounds for heartbreaking teacher confiscation. Sure, it was unlikely that we'd ever bring a real live hamster or guinea pig to class with us to monitor its well-being, but it was the principle of the thing.

Despite these setbacks, the toy remained wildly popular. Numerous knockoffs emerged, including the successful Gigapets and Nanopets. Before long, the virtual pet marketplace was flooded with a plethora of different types of animal, human, and alien egg keychains. Luckily for the current young population, these things are making a comeback and even feature a pause button to allow them time away from the virtual enslavement of their little charge. Sure, now these kids have Webkinz and all other impressive types of newfangled technologically tied toys, but somehow the simplicity of a Tamagotchi remains an appealing credential for parental purchase.

In case this reminiscence failed to satisfy your inner virtual pet caretaker, fear not. If all this wasn't enough, maybe you could use a little web-based support in the form of a new song by pop duo Looner. They obviously loved their Tamagatchi as much as you did, perhaps more as they've recently released a single detailing said love. Enjoy.



Check it out:
Virtual Pets for iPhones

Tuesday, July 28, 2009

LA Lights


Whenever I'm shopping for practical, functional sneakers for my imaginary children, I always think to myself, "Wouldn't these be better with some sort of poisonous substance in them? Maybe we could line them with some cushy asbestos or inject a teeny syringeful of arsenic. Just a little something to up the ante on the excitement of wearing stylish, dangerous footwear."

I can only imagine my parents were thinking the same thing when they caved to my endless pleas and purchased me my very own pair of LA Lights. They wouldn't even let me touch the glass thermometer and always seemed a bit concerned I may take to munching on the paint chips from our basement window, but they seemed happy enough to buy me a light-up sneaker chock-full of good old fashioned mercury. Granted, they may not have known of the risk at the time, but I have my suspicions. After all, they let me lick all of those recalled lead-painted Happy Meal toys, didn't they?

LA Gear was a popular brand of athletic shoes, boasting endorsements from the likes of Michael Jackson, Wayne Gretzky, Paula Abdul, Kareem Abdul Jabar, and Joe Montana. In the 80s and 90s LA Gear churned out signature style sneakers marketed to both the athletic and fashion conscious, capitalizing on their celebrity endorsements and placement in high-end department stores to boost their image and project an elite manner of sneaker snobbery.


During the company's pre-light era (circa 1990), MJ danced in his LA Gear sneaks

In 1992, they introduced an innovative design concept that undoubtedly endeared them to children on the virtue of sheer novelty and value to the easily entertained. The concept was simple but new: light-up sneakers. It's a well-known fact that children are big fans of simple visual stimuli, and these shoes were no exception. With each contact of the shoe-wearer's heel to the ground, the shoe would emit a flash of colored light. The inevitable oohing and ahhing was certain to make you the talk of the playground. These babies weren't so great for sneaking up on people, but they certainly were, ahem, flashy.



The shoes were comfortable as any sneaker but with every step, a burst of red LED light would flash from your heel. A a child, this was really the ultimate footwear victory. Suddenly, your shoes were not merely a functional piece of clothing but rather a legitimate novelty item to amuse and distract your classmates. In their own way, LA Lights were hypnotizing; watch a wearer walk away and you became mesmerized by the glowing flashes of light emanating from their shoes.

These light-up shoes unfortunately had a dark side as well. Unbeknownst to us as innocent children, the substance activating that little LED light was indeed mercury, a toxic element that could induce adverse effects on those in contact with it. Let's be real here: the actual tangible threat of mercury in our sneakers was pretty low. After all, it was handily encased in multiple layers of solid plastic. Unluckily for LA Gear, neither the plastic nor its corresponding argument of safety were solid enough to ward off the Cautious Cathys among us.

And so it went. Just as these sneakers had bounded into our hearts and lit up our lives, so fleetingly did they pass. Parents and watchdog groups weren't particularly keen to the idea of a poisonous compound seeping into children's heels with every blinking step they took. Environmentalists in my home state of Minnesota were among the first to take action against the well-intentioned LA Lights parent company, LA Gear.



LA Gear settled with the Minnesotan group with both a financial agreement and by establishing a mail-in program to safely recycle and dispose of the hazardous elements of the shoes. I can remember that day we mailed in my shoes and I said goodbye to those twinkling lights forever. As a child, I was not particularly concerned with the environmental or toxicity implications but more that I was forced to replace my beloved LA Lights with a crappy pair of white Stride Rites. Traumatic, indeed.

The manufacturers changed from a mercury to an inertial switch, but their product image had been tarnished and the brand was in decline. In 1995, the company made an agreement for their products to be sold in Wal-Mart stores, a rebranding effort that diminished LA Gear's hard-earned upmarket image. Sales dropped and by the late 90s LA Gear took action toward bankruptcy.

While our 90s pal LL Cool J might tell us not to call it a comeback, LA Gear has taken serious strides* toward reestablishing their brand. LA Gear is bringing back many classic styles including the beloved lights line sans toxic liquid innards. Yes, you heard right. Your present and/or future children too can relive the magic of LA Lights. In fact, just a few days ago LAgearnews.com posted the following sneak peak at the new light-up LA Gear sneakers:



I know, I know, it's too dark to get a real handle on the detailing, but just use your imagination. After all, if a sneaker company can find a way to use poisonous chemicals to bring joy into the lives of easily amused children, the least you can do is find it in your hearts to be impressed with this tease of a promo.



*please excuse this shoe joke

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