Mentos

When you watch one of these commercials that is burned into everyone's brains for all eternity, you sort of have to wonder if the people hawking this ad campaign had even an inkling it would go quite so far. Did they know that I can not for the life of me remember how to solve a simple algebraic equation, but I can sing the entire 90s-era Mentos jingle from memory? Or perhaps that I would slowly but steadily forget the names of my former classmates and teachers, but would forever recognize that opening "doo-do-do-do-do-do-doo-waaah" with unwavering accuracy? God, I hope not. It's hard to fathom an ad agency with that level of thirst for absolute power over my dwindling available brainspace.

These guys were lucky they came before the days of fast-forwarding through blocks of quick-passing DVR-ed commercials. Nowadays, it's pretty unlikely many of us even know what commercials are on the air, let alone can recite them with startling astuteness from memory. Someday we'll tell our grandchildren of the days that advertisers weren't using cheap product-placement ploys to get to us but that we consciously absorbed information from a real live ad. They'll look at us blankly, we'll hum a few bars of a jingle for effect, and a generational gap will be had by all.
Mentos commercials were the absolute campiest thing to come out of 90s TV advertising. Many may have assumed we left behind these lamely cheesy commercials in the 80s, but our brothers at Mentos stayed true to the corny tradition of hackneyed ad premises and embarrassingly light and fluffy background music. In some ways we'd like to believe that the good people at Mentos were offering us a sort of tongue-in-cheek, intentionally campy commercial, it's just as likely that they were totally and completely serious. What? Real people brandish a cylindrical roll of chewable mints when they get themselves out of a tough jam. Well, some people. I'm sure at least one person. Possibly.

The Mentos commercials were something of a 90s phenomenon as the jingles had that uncanny ability to lodge themselves forever in our brains and play on a constant, unnerving loop. The commercials all featured the same basic skeletal plot outline with a few variances in character and setting. Typically, they involved a good-looking person facing a mildly inconvenient and potentially day-interrupting situation. Luckily for these fine folks, they've got the power of Mentos behind them, like in this classic take:



Wow, I honestly had no idea that you could simply repeat the same few words again and again in a rhythmic sequence and label it a fully-composed songs. The things I don't know, huh? I suppose these ads were all about the power of suggestion, and their reliance on repetition was supposed to reinforce those messages. Or maybe, more likely, to really, really get under our skin and keep us humming the tune all day long.

In case you failed to take good notes during the above video, here's a refresher course for the lyrics. Get it? Refresher? *Holds hands up to shield face from onslaught of reader-thrown tomatoes*. I can take a hint. Anyway, the words are:

'Doo doo doo doo, doo-doo, do-Wah!'

It doesn't matter what comes, fresh goes better in life, and Mentos is fresh and full of life.

Nothing gets to you, staying fresh staying cool, with Mentos, fresh and full of life.

Fresh goes better, Mentos freshness, fresh goes better with Mentos, fresh and full of life!

Mentos, the freshmaker!

I'm sorry, what? how many times did you say fresh and/or full of life? By my count (not necessarily a reliable one, based on my suspect arithmetic skills) some variation of the word "fresh" comes up nine times. Nine times. The commercial's only 29 seconds long! That means nearly a third of the airtime is devoted to saying the word "fresh". Based on my complex algorithm equating a single word with one second, that is.

If the above ad's content didn't do it for you, don't you worry. They had plenty of other farfetched Mento MacGyvering fare to offer. Like this gem:



My favorite part of these commercials has got to be the incredible acting. Or miming, I suppose, considering the lack of verbal engagement. You have to love the way the jerk guy who parked behind her gives her that droll, "Oh, you!" look as the construction workers haul her car from its entrapment. He seems so mildly amused by the situation, as if it were a quickly resolved misunderstanding between friends rather than the more realistic road-rage induced maniacal behavior that inevitably leads to fake neck braces and gold-digging lawsuits in real life.

Or, if you prefer the jazzier remix version of the jingle, you can always go with this version of the ad:



Well, would you look at that! The lady is ingenious, I tell you. Ingenious. There's no way I could have thought of that in a stinky-breath moment. Thank God for Mentos, that's all I have to say.

If you're looking for more of a male-dreamboat featuring awesome Dawson hair and an open-front flannel shirt, then this one is definitely the way to go:



Okay, okay, I think you've got the idea. These commercials were incredibly formulaic yet remarkably successful. I suppose we all just wished the answer's to our everyday dilemmas could be so simple, or at least that we could handle them so breezily while underscored optimistically by doo-wop music.

A decade later, Mentos were back in the spotlight thanks to some enlightening viral video-ry showing us all the hidden danger of Mentos when dropped in soda. Apparently, there's something in the chemical reaction that causes a geyser-like effect, creating a dangerous pressure situation and a minty-fresh bottle rocket. Since I'm about as good at science as I am at math (that is to say, my knowledge extends no further than the notion that the earth is not trapezoidal) I'll let my good friends from MythBusters do the dirty work for me. Well, not so much dirty as sticky. And minty. Did I mention these things are fresh?



Don't try this at home, kids. Or, if you do, don't even think about telling your parents I told you to. A poor unpaid blogger like me can't afford a lawyer. Explosive chemical reactions aside, Mentos are notoriously chewy, minty, delicious, and they had a cameo in Clueless. Really, what much more could a 90s breath mint dream of?

Children of the 90s Ultimate Classroom Distractions

While today teachers are battling the ever-mounting presence of technology in their classrooms, they're certainly not facing a new demon. Sure, kids these days are lacing their iPod earbuds surreptitiously through their hooded sweatshirts and sending text messages in lieu of passing paper notes, but it's generally in the same spirit of general classroom unruliness that came with all preceding generations. Don't think for one minute that all those iPhone-confiscating teachers aren't reading those forbidden texts every bit the same as ours were reading our discarded notes.

Growing up, we certainly were never wanting for in-class stimulation. Unfortunately for our teachers, however, very little of that stimulation came from reading, writing, and/or 'rithmetic. Instead, it more often than not came from the innumerable devices and distractions we utilized in lieu of sitting still and paying attention. Some were store bought, others homemade, but regardless of their origins these distracting devices held our attention during the times we probably should have been learning something. Heck, if it weren't for Silly Putty, I might even know how to do long division. Maybe.

Not all of these are exclusive to children of the 90s, but we certainly carried on a tradition of undercover classroom tomfoolery that would make even the most deviant of past generation students smile. We may not have grown up with all the technology available to today's young students, but we certainly made up for it in imagination and misused innovation. Here are just a few of the many, many classroom distractions that so often kept us from learning the math and science our nation's young people so sorely needed:


Fortune Tellers


I know, I know, these things go way back. Some may know them by their alias/alter-ego Cootie Catchers, these babies date back from the middle of the last century, with generations of schoolchildren everywhere entertaining themselves with their origami goodness and fortune-telling powers. The concept behind them was simple, though the construction was nothing short of a marketable skill. Typically, certain folds were decorated with numbers, letters, or colors, while the inside creases were scrawled with fortunes.

Granted, these fortunes came from the crayons of grade-school kids, so they were sometimes less than insightful. You'd be lucky to get a "Someone has a crush on you" or "You have cooties" result. Startling accurate though, these were. This self-diagnostic test was the first to pronounce me cootie-ridden, which I was luckily able to treat with another round at the paper fortune teller. Thanks, Cootie Catcher.





Rubber Poppers




These toys were deceptively simple, so it's a wonder that they were able to wreak quite as much havoc as they did on classrooms. Typically purchased for a nickel at a toy store or in a quarter machine at the supermarket, these things did little more than create an irritating disturbance wherever we brought them. You would turn the little convex thick rubber popper inside out, wait patiently with bated breath and dread-filled anticipation, and finally watch it pop itself back into shape. Usually this process involved a high vertical jump, the better of which could sufficiently damage an overhead lamp or skylight. It's pretty clear why teachers didn't want them around, but their appeal to impish children was undeniable.



Laser Pointers



Laser pointers were first manufactured in the 80s, but they became increasingly portable and conveniently keychain-based in the 90s, making them a coveted item for mischievous children. The pointers were intended to highlight text or images in a presentation, but they were quickly adopted for far more deviant purposes. You couldn't go to a PG movie back in those days without spying that familiar achingly annoying red dot on the screen, usually gracing the general region of the star's privates. In class, children found pleasure in shining a little red dot on their classmates, despite warnings that direct eye contact could have stare-at-an-eclipse-type repercussions. It's no wonder so many schools quickly issued bans on the pointers. I imagine many schoolteachers grew frustrated with constantly seeing a red dot centered sniper-like on their crotches.




MASH



Aside from note-passing, more organized written games were also pretty popular classroom distractions. Most notably MASH was a popular choice for its uncanny future-telling ability. It stands for Mansion, Apartment, Shack, and House, denoting the preset options for dwelling accommodations. Luckily we had the power to fill in the blanks in the other categories, but it seemed we were always forced into adding some pretty bad choices to the mix. These things were fairly right on if I do say so myself. After all, how else could I have predicted that I'd be living in a Shack in Samoa with a poodle named Jeeves married to the kid who sat in the back of the class picking his nose? That kind of stuff just doesn't foretell itself.



Origami-Style Note Folding



As we moved through the grade ranks, we became more and more interested in secretly passing notes during class instead of listening to our instructor drone on about Tuck Everlasting or multiplication tables. There was far more to enjoy in the process than just marking the "yes" box on a "Do you like me?" note. We cultivated incredibly intricate folding methods that rivaled traditional Origami's complexity and tradition. Soon everyone knew how to fold in tight packages, often featuring a pull-tab for the convenience of the readers. Of course, these things made a great deal of noise when opened, completely forgoing their intended role as a secret note. At the very least, though, they helped us develop the fast fine motor skills we now use to download apps on our iPhones.



Metallic Gum Wrapper Decoupage



Who says not paying attention in class is for dummies? Some of us slackers had a certain ingenuity that you just can't get from book-learnin'. That is, we were able to develop new and exciting uses for mundane, everyday materials while simultaneously feeding our gum-chewing addiction. There was no more satisfyingly monotonous and tedious task than methodically peeling the metallic outer layer from our gum wrappers and carefully sticking it to our notebook-fronts. It was something of an art, really, only with more under-the-fingernail pain. It did, to its credit, produce a fair deal of shiny, shiny notebooks.



Slap Bracelets



Are they jewelry or a toy? Or better yet, a weapon? It's tough to say, but one thing was for sure: slap bracelets were an unquenchable and distracting fashion statement. Many schools banned the metal-rodded coated bracelets, crying out against safety. Yes, a few kids sliced their wrists open, but it's more likely our schools were a tad more concerned with the more mundane everyday irritation of that "thwack!" sound in round-esque repetition throughout the schoolday.



It may not have been quite on par with what our teachers wanted us to learn, but you can't say there was nothing to gain in our classroom tomfoolery. In fact, the retention rate on many of these classroom irritants is far greater than many of our school-sanctioned class subjects. After all, I couldn't reduce a fraction to save my life, but I can still fold notes with the best of 'em. That's just results.

America's Funniest Home Videos

I don't know about you, but I consider myself to have a sophisticated sense of humor. A refined sharp ear for only the cleverest of jokes. A real discerning ability to enjoy the most elite brand of drollery.

But I still think it's funny to see a guy get hit in the nuts with a baseball.

What can I say? It's somewhere in our human nature to find others' unanticipated moments of undeserved physical pain to be wildly funny. Some of us may try to hide our amusement at such juvenile antics, but when it comes down to it it's these little incidences of comical injury that really tie us together in this human tapestry of life. Or something like that.

Plus, when they punctuate it with some sort of farcical "boing!" or "splat!" sound effect, it definitely hits home. Well actually, it misses home and his that guy at third base squarely in the swimsuit area, but that's really not the point. The point is that it makes us laugh, regardless of whether or not that guy can someday be the father of future children.

From its roots as a primitive one-hour special in 1989, the original version was hosted by Full House's Bob Saget. Sure, the material and inter-video skits were incredibly cheesy, but they were usually pretty funny, too. We had our catchy 90s theme song followed by a short Bob Saget monologue and then all the sidesplitting videos we could take. Complete with narration and Saget's funny voices, no less. Childish? Yes. Were we children? Yes. A perfect fit.



Aside from the video debauchery there were also a number of running scripted gags of the incredibly cheesy, family-friendly variety. For any of you remotely familiar with Bob Saget's personal stand-up material, it's safe to say this is in an entirely different realm of content. There was a running bit in which an off-screen and thus unseen producer would hand things to Bob as if like magic, and he'd make marginally humorous comments to him like, "Glad to see that rash is clearing up." And that was the good stuff.

Despite the corniness of it all, the show was very entertaining and became a runaway hit. It didn't hurt that there were exorbitantly excessive cash prizes offered to winners as well. Weekly winners were awarded a whopping $10,000 and were granted entrance to the $100,000 contest at the end of the season. All in all, not a bad deal for catching your cat walking on his hindlegs with a cardboard box on his head.

While the content of the videos varied, they could typically be broken down into some neatly defined categories:



The Babies



Children can be amusing, I'll give you that. Never mind that it's borderline exploitative to videotape your kids doing something funny in an effort to score some cold hard cash, people were rushing for their camcorders at every hiccup. Nowadays YouTube is flooded with this stuff, but in the earlier days of video recording it was more of a contained practice. Nothing quite like profiting from your child's embarrassing behavior. Just remember to hide the DVD release evidence now that the kids are grown--I can't imagine they'd be too pleased about their incredibly public bathtime vid.



The Disruption of a Major Life Event



Yes, it can be pretty funny when a major life event (wedding, bar mitzvah, baptism, graduation) goes awry, but I can't imagine those people whose $1000 wedding cake was toppled over by a renegade cyclist feel the same way. Unless they won the $10,000 prize off of it. Then I'm sure they're more than willing to let things go.



The Animals



Animals do the darndest things. Mind you, this was ages before Lolcatz and Cute Overload and all that (animal-themed) jazz. At the very least these people had something to show for being chased by an ornery, human-hungry ostrich. Besides the resultant scars and emotional trauma, I mean.



The Injury Ward


Also known as "Guy Gets Hit in Nuts With Baseball Bat", injuries were pretty common AFV fare. Laugh at others' misfortune? Don't mind if I do.



The Prank (aka the Set-Up)



Speaking of cheap tricks, The Set-Up was probably the cheapest. Once word got out you could make a cool ten grand for a funny video, people everywhere began manufacturing their own humorous situations. If it seemed a little like unfair play, that's only because it was. Sure, it may have made us chuckle to see them scare the pants off of grandma with some remote control toy, but it just wasn't the same as if they'd earned their candid moment like everyone else.


The departure of Bob Saget of course did not mark the end of the show. Later incarnations starred John Fugelsang and Daisy Fuentes (1998-2001) and Tom Bergeron (2001-present) of Dancing with the Stars fame. Somehow, though, it just isn't quite the same. Maybe we're older. Maybe we're wiser. Or maybe, just maybe, our loyalty Bob Saget's clean fun-for-the-whole-family humor just won't allow us to be won over by some sub par replacement host.

Then again, maybe it's all those viral videos out there. Tough to say.