Thursday, February 25, 2010

Awesome 80s and 90s Happy Meal Toys


You've got to feel at least a bit nostalgic for a time when a trip to McDonald's was an incredibly exciting and highly anticipated lunchtime event. As an adult, McDonald's is usually more of a convenience affair exclusive to travel and times when we're in such a rush we can't be bothered to consume anything with marginal nutritional value. As a kid, though, McDonald's was the be-all end-all of fine dining. Give us some nugs, some sweet n' sour sauce for dunking, and throw in a cheap plastic toy, and we'd be satiated for at least an afternoon. Our parents may have been the tiniest bit uneasy about feeding us such junk, but our immediate food coma-related nap was probably more than enough to justify their decision.

While the junk food was an essential element of the McDonalds+Children=Pure Ecstasy equation, the Happy Meal toy was a critical ingredient of our satisfaction. The french fries were oily and delicious, yes, but they paled in comparison to the notion of receiving a brand new toy. While usually we'd have to pull the old "throw yourself on the floor screaming in the toy store aisle" routine sure to humiliate our parents, in this case we got the toy no questions asked. It was just that easy.



Teenie Beanies


Following suit with the TY Beanie Babies craze of the 90s, McDonald's unleashed these "Teenie Beanies" in 1997. While Happy Meal toys are traditionally marketed exclusively at children, the Teenie Beanie promotion caught on in a big way with collectors. The toys quickly became best-selling Happy Meal giveaways, with adults and children alike lined up for cheeseburgers and nuggets. The chain actually ran into a serious issue with food wasting, as many adults were purchasing the Happy Meals solely for Teenie Beanie purposes and discarding their food in the trash. McDonald's had to actually sell them seperately with adult-sized food to satisfy the insatiable public.

McDonald's released two Beanies each week across a month-long span in April/May 1997, creating a self-perpetuating sea of hype. Every week, the hysteria would begin anew. I'm sure all of the very well-paid and never-harassed counter help was so pleased.



Furby


After the success of the Teenie Beanies, McDonald's learned a thing or two about appealing to collectors. Why exactly someone feels that a toy that comes free with a burger and fries is an invaluable collectible is beyond my grasp of logic, but I guess that's why I'm not a collector. These weren't fully functional electronics like the original, but each variety had some special gimmick, be it a growl or an ear wiggle. McDonald's produced 80 variations of 8 main varieties for the launch in 1999, meaning eager collectors had to return time and time again to complete their stash. McDonald's 1, Childhood obesity prevention 0.



Barbie/Hot Wheels



You just don't mess with the classics. You know, even if they reinforce all types of unsavory gender stereotypes. In the eye of McDonald's toy producers, girls liked dolls, boys liked cars, and that was that. It was generally non-negotiable, though I'm sure there were occasional requests for a trans-gender toy. I don't mean a Barbie with a shaved head dressed in baggy JNCOs, of course, just the girl/boy toy switcharoo. That other way would have been interesting, though.

And that commercial? Wow. Just wow. I especially like the way the tone of the voice-over and background music change when describing the fast car versus the tiny doll with styleable (!) hair. If you've got to squeeze a wealth of gender stereotypes into a single 30 second spot, you might as well give it all you've got.



Halloween Pails



I think the reasoning behind these trick-or-treat pails was something like, "If they're not going to get anything nutritious from us, we might as well limit their eventual candy consumption by offering way-too-small Halloween candy portals." You couldn't make much of a haul with these; you'd have been far better off with a pillow case. For some reason, though, we had these stacked around our house storing toys and holiday decorations for years. I can't imagine we ever ate that many Happy Meals. Perhaps my mom force-fed them to us on the condition that she could use the pails for her home storage needs. It seems vaguely possible.




McNugget Buddies



Ah, McNugget Buddies. You just don't see good fried food children's character action figures like you used to. These days, they're all Veggie Tales and their religious-tinted health-conscious ilk, but in our day we were more than happy to play with some anthropomorphized Chicken McNuggets. This was clearly a simpler time, or at least a time before parents had any access to relevant nutritional information.

When we were kids, apparently no one thought it was creepy for a commercial to feature a clown chatting conversationally with some juvenile chicken nuggets, reminiscing about their younger days and their first dipping sauce experiences. That sounds like a red flag to me, but obviously someone green lighted it. They are sort of cute, in a "I'm going to eat you and not feel remorse" type of way.





McDonald's Food Changeables



These were like the poor man's Transformers. There's something sort of innocent and benign about a cheeseburger that morphs into a killer robot. It's kind of...cute. In its own way. Even the voiceover guy can't take it seriously. "French fries become....FRY-BOT!" It sounds like he's trying to hold him some major guffaws. And who can blame him? That sentence is completely ridiculous.




Disney Movie Tie-Ins: Bambi, 101 Dalmations, Beauty and the Beast, Lion King, Hercules, Mulan....the list of cheap licensed merchandise goes on and on



I'm pretty sure I had the 1988 Bambi Happy Meal toys on display on my dresser for ten years, minimum. What? They were adorable. If I could find them today,I'd probably become that annoying person in the office whose desk is overtaken by tchotchkes and knicknacks (see Scott, Michael).

McDonald's acquired the licensing rights to all sorts of Disney paraphernalia, meaning whenever a new Disney movie premiered they were ready with a million tiny molds of all of its characters. I distinctly remember the 101 Dalmations toys because they haphazardly stuck Cruella in there. Who, I ask you, wants to play with a Cruella toy? We were all holding out for adorable puppies. I must've gotten three Cruellas before I finally got my hands on a pup.



Cabbage Patch Kids and Tonka Trucks



This was our other major boy/girl specific promotion. Obviously they never got too far thinking outside the box. Dolls and Cars, Dolls and Trucks. Big leap on that one.



McDino Changeables



We've got a similar Changeable concept here, only with...dinosaurs? Don't ask, I don't know what kind of weirdos they had in their development department, but McNuggetasaurus? Really? Is that an actual thing? To be fair, it is sort of cute, but you've got wonder the route to getting that into production.



Super Mario Bros 3



This ad is awesome. I love it. It just encompasses so much nostalgia in every beep. It manages to combine two things we loved as children (Super Mario Brothers and fast food) and combine them into a neat little package, complete with take-home toy. Well done, McDonald's.



As the promotions cycled in and out monthly, there are dozens of others I simply couldn't contain within the confines of a single post. Feel free to wax poetic about your favorites in the comments section. Just don't get too carried away; we don't want any of you inadvertently morphing into FRY-BOTS or a MCNUGGETASAURUS! Okay, okay, I admit it. That wasn't really related. I just desperately wanted to use those words again. They're adorable. Now knock yourselves out reminiscing about fast food freebies, kids. It's been fun.

Wednesday, February 24, 2010

SimCity, The Sims, and Other Computer Games in the Sim Series


No wonder all of us 90s children have such a puffed-up sense of self-worth and entitlement. What else would you expect after repeatedly encouraging us to play the role of virtual God throughout our childhood and adolescent years? Through the magic of computer games, the Maxis company gave us a unique opportunity to create our own little worlds complete with a population of inhabitants to control according to our benevolent or occasionally sadistic whims. We may not all have been kind and compassionate gods to our burdgeoning creations, but we certainly were powerful.

The first SimCity computer game debuted in 1989, featuring a simulated city-building program. It seemed like an innocent enough concept, and almost extensively educational at that. The object of the game was to build fully functioning cities that could withstand the impact of various disastrous scenarios, ranging from the realistic (1906 San Francisco earthquake) to ridiculous (Tokyo attacked by unlicensed Godzilla knockoff). Upon first glance the game seemed tedious, but it quickly became exceptionally addictive. Dealing with zoning laws and tax codes are a small consolation for the unlimited control of our little city. We commanded our anonymous miniature townspeople to do our bidding, and we saw that it was good.

SimCity was a runaway success, leading to countless reincarnations and reinventions. Clearly, people just could not get enough of ruling their own microcosmic universes. It was a pretty good feeling, after all. For the cost of a computer game, you could elevate yourself to the status of almighty ruler. All in all, not a bad deal.


The follow-ups to SimCity were endless. We had SimEarth, in which we got to design and guide the development of your very own planet. There was SimLife, allowing us the opportunity to mold the "genetic playground" of an ecosystem of plants and animals. We even had SimFarm, a primitive predecessor to that pesky Farmville on Facebook. The next time you have to endure endless newsfeed posts regarding the sad encounter of an ugly duckling or sad brown cow found wandering on the outskirts of a friend's farm, you may want to shake your fist in disgust at the Sim creators who planted the idea in the first place. Yes, I said planted. It's a farm pun. Get over it.

Early predecessor of Farmville? We may never know, but I'm going to blame them either way


By the year 2000, it seemed nearly inevitable that the computer whizzes over at Maxis would run out of ideas at one point or another. SimCity 2000 and SimCity 3000 seemed to have covered all possible ground for the game. It was hard to imagine expanding beyond the already exhaustive details of the SimCity series. By SimCity 3000, the programmers had gone so far as to insert angry citizen protesters when we made an unpopular public works decision. It sounded like they must have used up all of their viable computer game ideas. How much more could they possibly squeeze into a reissue?

And then, suddenly, Maxis issued us an entirely new vantage point from which to get our world-ruling jollies. In 2000, they released The Sims, through which we could live the complete simulated life of a virtual character. We may have thought we had been playing God in all previous incarnations of the game, but that all seemed pretty entry level once we saw what was to come.


In The Sims, we had full control over a virtual person (or people, if you were an adequate multi-tasker). Many of us saw fit to actually model a Sim after ourselves, christen it with our name, and try to control its life decisions. What we may not have known, however, was that our mischievous little Sims were imbued with the pesky power of free will. Yes, that's right. The video game versions of ourselves over which we thought we had full control were actually wont to rebel against our commands and make their own decisions. Even if you tried your best to give your Sim an exclusively happy life devoid of disappointments and unfortunate experiences, he or she was bound to go off on their own and make some poor choices. Go figure.

Not all of us were kind and just rulers of our virtual underlings, either. Many of us derived great pleasure from cruelly experimenting with the emotions and reactions of our Sims. There were countless instances in which to muse, "I wonder what would happen if I..." and then proceed to subject our innocent Sim to all forms of unhealthy deprivation and morally ambiguous scenarios. "I wonder what would happen if I blew up his house?" "I wonder what would happen if I won't let him use the bathroom for six days?" "I wonder what would happen if I force him to have romantic liaisons with every neighbor on his block?" I wonder what would happen, indeed. Even without the aid of my handy Simmish to English dictionary, I could tell my Sim was not especially pleased with the lifestyle choices I'd made for him.

What , you don't like discussing Uncle Sam's hat with your neighbors?

What started off as an interesting concept and novel idea for a computer game quickly morphed into an existential experiment in human behavior. The trickiest part was there was no way to win the game. The combinations and permutations of situations were infinite, and as long as you kept your Sim eating and sleeping, they would keep on living. They dealt with the same minutiae as the rest of us; their circumstantial residence in a virtual world didn't preclude them from having to pay bills and brush their teeth. Unluckily for them, the original version of The Sims didn't give them weekends off. Bummer.

The Sims went on to become one of the bestselling computer games of all time, proving that we all must deep down have some morbid fascination with the notion of playing god to a host of virtual people. In The Sims and all of the Sim worlds that preceded it, we got our first taste of complete power, and it felt good. It wasn't until more recently that they unleashed the ultimate virtual rulership beast: Spore. Seriously, if you have not played it, go pick it up. It's amazing. You grow from a spore into a sea creature and you evolve and you kill things. Just don't blame me when you start dreaming in tribal strategy and have sudden flashes of inspiration for a redesign for your creature's aerodynamicity. Yes, I just made that word up, but didn't you hear? I'm entitled. I'm a creator.

Tuesday, February 23, 2010

90s Group Dance Crazes


The 90s were a good time to be a bad dancer. The dance music industry seemed aware of the plight of the uncoordinated and responded aptly with some incredibly detailed instructional dance songs. All you needed was a basic command of the English language and the ability to distinguish Right from Left and you were golden. It was just that easy.

From country line dancing to hip hop moves, the 90s offered us a wide range of group dancing options. Whatever your fancy, it was pretty likely you'd be hearing it at every wedding you attended in the span of the decade. There was no better surefire way to get all the wallflowers out on the dance floor than to bust out a dance they'd learned in gym class. It had a certain way of easing the tension. For the most part they just involved a step forward, back, or to the side, a turn or two, some directional changing, and voila! You were dancing.

For the most part, you couldn't pinpoint exactly where or when you learned the routine, but when the song came on your body instinctively fell into step. It's like some sort of reflex. To this day, whenever I hear the opening bars of Cotton Eye Joe, I immediately break into a complicated series of hops and turns. While this list is by no means comprehensive, here are a smattering of dance crazes that took the world by storm circa 1990-2000:



Cha Cha Slide



I heard a rumor (via infamous gossip maven and disseminator of potentially misguided information Wikipedia) that the Cha Cha Slide was actually developed for a Bally's fitness class. Since I don't have the drive or energy to verify or refute this claim, we're just going to go with that. So, it started with a fitness class. What do you know.

This one requires a bit more on the coordination side, particularly during the "Cha Cha real smooth now" interlude. We're supposed to interject our own saucy salsa moves there, but that's asking a bit much from your average line dancer. Not to mention the "Reverse! Reverse!" part. The franticness of it all is enough to send you into stress-induced palpitations.




Cotton Eye Joe


You've got to wonder what exactly was the tipping point that drove someone to consider recording this traditional Southern folk song as a knee-slappin', toe-tappin' techno single. Because when I think Southern country music, my mind immediately makes the leap to Swedish Eurodance. To be fair, the Swedish Eurodancers in question did brand themselves as Rednex, but it just doesn't add up. Luckily they provide us with enough synthesized harmonica and banjo riffs to distract us from the discrepancy.



Electric Slide


This one's been around a bit longer, but it enjoyed a fair amount of popularity in the late 80s and 90s. It's a pretty straightforward procedure, really. You do a couple of grapevines, throw in a little toe brandishing, and top it all off with some good old fashioned boogie woogie woogieing. Repeat.



Vogueing


If I can be totally honest with you, I learned how to vogue from Stephanie Tanner of Full House. That girl had some moves. Madonna's 1990 song "Vogue" helped popularize the growing dance movement, leaving club-goers everywhere to awkwardly strike pose after pose in well-timed succession. The trick was in keeping a straight, underfed model-esque face throughout the whole thing.




Achy Breaky Heart


Remember, if you will, a time before Billy Ray Cyrus was just Miley Cyrus's dad. Back in the early 90s, he was a mullet-headed one-hit wonder of a country music star. With his pop crossover success, he had even the Yankee-est among us queuing up for country line-dancing.

If you ever have a chance to check out the lyrics, you'll be treated to a comprehensive list of people Billy Ray suggests you consult regarding his achy breaky situation before alerting his heart of its impending breakage. My personal favorite is Aunt Louise. I always secretly thought she'd have been sympathetic to the dire state of his romantic life.



Tootsee Roll


The only problem with this one was figuring out what to do during the verses. The chorus was relatively instructive, but everything in between was pretty up in the air. The 69 Boyz also seem especially intent on reminding us that the dance is not the butterfly but indeed the Tootsee Roll. Thank goodness they keep bringing it up. Between mentions I start slipping into thinking it might be the butterfly I'm doing, but they set me straight in the next verse. Close one, though.



Apache (Jump On It)


I'll admit this one isn't quite as widespread as the others, but after seeing that Fresh Prince episode I was completely hooked. Carlton and Will enter an 80s dance competition to salvage their busted Vegas trip, and the results are hilarious. Really, anything that includes Carlton dancing is okay by me.



Macarena



What list of dance crazes would be complete without mention of the infamous Macarena? For no apparent reason, this catchy tune spiraled into one of the biggest dance hits of the later part of the 20th century. If you don't speak Spanish, I don't recommend the English translation of the original. It probably makes more sense in Spanish, assuming you speak no Spanish. The song has some choice moments, but I think my favorite are when Macarena gets together with her boyfriend's pals in the midst of his military swearing-in ceremony. Yes, it really is that specific. Thankfully they came up with looser translation for the English version.

The dance itself is pretty simple, which is probably why it caught on in such a big way. It doesn't matter how terrible a dancer you are, everybody can put out one hand and then the other. The butt shaking part might give you some trouble, but at that point you're just seconds away from a jump turn that'll leave you home free.



No matter how self-conscious and awkwardly adolescent you were, you could usually fake it on the dance floor thanks to these handily prechoreographed songs. When one of these came on at the school dance, it didn't matter that you couldn't do the worm or that your Running Man was decidedly subpar. You just needed to step into the well-organized lines, listen to the lyrics, and churn out a few basic steps. You may not have been able to cha cha real smooth during the free dance breaks, but you could grapevine and Charlie Brown with the best of 'em.

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