In the Meantime, Please Enjoy this Classic Post: Where's Waldo

Children of the 90s is taking care of some business...The blog will be back with some new posts later this week. Until then, please enjoy perusing this classic post on Where's Waldo back from March of '09. Thanks, everyone, and we'll be back soon!

Oh, Waldo, how you continue to thwart our valiant search efforts. Despite your obvious penchant for flamboyantly candy cane striped red and white sweater/hat combos and your tendency to take along every possible piece of travel equipment on your obscenely crowded vacations, you still manage to boggle our minds with your mysterious whereabouts. In the original book, Waldo lugs along a walking stick, sleeping bag, mallet, drinking cup, binoculars, kettle, backpack, camera, snorkel, belt, another bag, and a shovel. Clearly, if he's going get lost in a crowd, he's got every imaginable amenity to walk, sleep, pound, drink, see, boil, carry, document photographically, dive, remain in pants, store more items, or dig his way out. That's right, it makes perfect sense.



Where's Waldo? originated as a British franchise under the name "Where's Wally?" Apparently, "Wally" is some sort of a British slang term that publishers feared would drive away eager young American Waldo-searchers with its distinctively red-coat recalling familiarity, so the only logical leap was to change the title to an equally unknown and unpopular name that in no way resonated with American youth. In our typical domineering American fashion, we pulled the rug from under the British Wally and U.S. Waldo sales quickly and consistently outstripped sales of the original. If that's not a legitimate way to assert our undeserved sense of national superiority, I don't know what is.

With "Waldo-mania" sweeping the country throughout the 1990s, there seemed to be no one without vested stake or interest in finding this bespectacled excursionist. There was something oddly if inexplicably satisfying about curling up with a big hardcover picture book and focusing on crowded, chaotic scenes until your eyes crossed. It wasn't just Waldo we were after, either; he brought with him a gang of of absurd cronies and/or nemeses. There was Wanda, Waldo's pal. Woof, his faithful canine companion. After that is where things got a bit weird.

There was Wizard Whitebeard, some sort of life coach/guru who was occasionally responsible for sending Waldo on his wacky expeditions. Then of course we had Odlaw, Waldo's bizarrely evil nemesis formulated from an inverted anagram of Waldo's name. He was nearly identical to the original Waldo only his clothing and glasses were of different colors, and he has a mustache. Even as children, we were aware that mustaches signified pure, unfettered evil (there was Hitler, Stalin, and Odlaw, and we were onto their mustachioed madness). We the readers were forced to infer that Odlaw was evil by his distinctive un-Waldoness, despite the fact that we never actually caught him doing anything more than lurking in the background.


And of course, there were the Waldo Watchers, because what bumbling vacationer would travel anywhere without their 25-member posse of lookalike devotees? That's right, Waldo had an entourage. These are clearly a cheap attempt by the authors to divert our eyes with Waldo-esque color patterns and hat-stylings, but were we really to believe that by the mid-90s Waldo had 100 faithful followers who joined him on every venture?

Silly characters aside, there were reasons that Waldo books held the top spot on the New York Times' bestseller list for a composite nearly-100 weeks. If nothing else, the books placated our parents with their hypnotizing ability to keep us unmovingly focused in a single spot for an extended period of time. Waldo had it all: books, comic books, cereal boxes, a short-lived magazine (with an impressive 2 issue run!), video games, and even a TV show. However, the plot-rich TV shows with only brief frozen-screen finding games interludes were never quite enough to hold our attention in the same way.

Despite the dozens of poorly-conceived franchising paths, the Where's Waldo? books were nothing less than a phenomenon. So long as we could continue our relentless searches for our beloved hero, all was right in the world. Like most 90s trends for children, the allure was not in the flashy effects or superfluous characters, but rather in the simplicity and forthrightness of the task at hand. There is just no recapturing the magic of the moment of actually locating Waldo himself amidst a sea of impostors and villains.

So whether you grew up searching for Wally (UK) or Waldo (US), Valli (Iceland) or Walter (Germany), Effie (Israel) or Charlie (France), we were united in our common goal. No matter what you called him or where you lived in the world, we all knew Waldo as the greatest hidden holidayer of them all.

Easy Bake Ovens

You’ve got to give Easy Bake Ovens some credit where due--they managed to stay alive in the marketplace a good 40 years before Consumer Product and Safety Commission gave any consideration to the fact that children could burn their fingers while playing with the toy. They either had some really fabulous marketing campaigns or parents so loved the tasty pastry delicacies provided by their child labor bakery sweatshops that they were willing to overlook the potential risks. Then again, perhaps any kid that manages to burn herself on a dinky 100 watt light bulb probably had it coming. After all, that’s just a basic Easy Bake Oven evolutionary principle.

Regardless of their inherent safety risks, Easy Bake Ovens were a highly coveted item for young girls as early as the 1960s. The original Kenner-produced 1963 version was modeled after a conventional oven, though later incarnations were styled to resemble microwaves--which makes perfect sense, considering how often most of us bake cookies in the microwave. The sleeker design in the updated version gave it a more novel technological feel, possibly to counteract the raging stereotypes associated with continually providing young girls with toys that teach them the value of staying in the kitchen where they belong.




Feminists may not have been especially keen on little girls playing with model kitchens and learning domestic complacency, but the cultural implications did little to hamper kids’ insatiable desire to own one of these functioning appliances. Children tend not to care too much about the longstanding impact of their toy selection, though, so the head-shaking of women’s rights advocates held little bearing on their playtime choices. Kids just like what they like, and for the most part, a chance to bake cookies on their own under a little light bulb falls into that category.

As our moms (or dads, to be fair) were generally unlikely to relinquish kitchen privileges to an 8-year old, the Easy Bake Oven provided a small-scale alternative. Though parents usually aren’t especially keen on toys that are overpriced and prone to generating heavy clean-up, it was often a fair trade to keep us good and occupied for an hour or two. When weighing the options of cost, mess, and safety risk, sixty minutes of quiet tended to win out as a priority.

Like Power Wheels cars and Moon Shoes, Easy Bake Ovens were among the most status-building of 80s and 90s toys. Unsurprisingly, these toys building us the most playground credibility tended to also be the most expensive. We all had a friend whose parents were kind enough to grant them ownership of one of these enviable playthings, leading to incessant begging and pleading for our very own.

Even if you were lucky enough to have your own EBO, these devices were decidedly overrated. Baking anything took a great deal of effort for a relatively small payoff. Actually, a literally small payoff: many of the tasty treats that looked so life-sizedly delicious in the commercials were proportionately lacking in real life. Brownies and cupcakes are universally tasty, sure, but not quite as satisfying when the whole thing can be chomped down in two bites.



If nothing else, these ovens probably helped develop some patience in young children. Kids are usually driven by instant gratification, so it’s pretty incredible to think any of us had it somewhere within our antsy juvenile beings to wait the length of time it took for a lightbulb to bake a batch of cookies. I suppose the 100-watt bulbs in later models are a step up from the original 60-watt model, but I would never now consider trying to bake a mini bundt cake against the heat of my reading lamp. It’s bright, sure, but I’ve never really considered it as an oven-like source of heat.

In the mid 2000s, Hasbro issued a recall on Easy Bake Ovens due to some cases of severe burns, the most severe of which resulted in amputations. Apparently the aforementioned impatient children were greedily sticking their little hands into the ovenfront and getting their tiny fingers stuck in the heating chamber. Ouch.

Luckily the problems have since been ironed out (though hopefully not with a real iron--too much high heat.) The Easy Bake is back on the market and better than ever. Those ads are still as convincing as they were 15 years ago. Deep down, I know I can use the big girl oven like any adult, but there’s just something so magical about cooking by lightbulb. In that spirit, I think I’ll cook my next batch of cupcakes by lamplight as a tribute.. Yum.

90s Teen Magazines

A quick perusal of 90s teen magazines leads us to a simple conclusion: publishers don’t have particularly high standards for their publications or expectations of their target demographic. Though arguably many magazines for grown women stoop to an equal level of insulting stupidity, teen magazines in their heyday functioned on the assumption that teenagers required a dumbed-down of grown up information. While perhaps an elevated level of discourse could have encouraged teenage girls to engage intelligently with their reading material, the general consensus was that they would rather read about their peer’s fake embarrassing moments.

That’s not to say all teen magazines featured solely vapid airhead-in-training material, but for every informed, timely article these publications featured more than their fair share of silliness. Whatever qualms feminists may have found with their content, one thing was certain: teen girls ate these up. Content was almost an afterthought; before the wane of printed publications in the 2000s, many of us were pretty happy to lap up whatever these magazines fed us. It may not have always been the most enlightened perspective, but they were arguably fun reads.


YM


Featuring standard columns like “Say Anything” and “It Happened to Me,” YM once held a major corner of the teen magazine market. “Say Anything” gave us allegedly true first-person account snippets of self-proclaimed most humiliating moments. For any of us who ever wrote in to the column with a group of our giggling friends, though, it was clear that the majority of these stories were completely made up. They always went a little something like, “and then this happened and then this happened, and if that weren’t enough, then I ended up doing this!” Like their Cosmo confession counterparts, most of these moments seemed just a bit too bad to have actually happened to anyone.

In the real life drama section, we all had a monthly opportunity to be frightened by some obscure disease or life event that was indubitably unlikely to happen to us. YM advised young girls on health, boys, and other pertinent topics, repackaging many of the same topics year after year and glossing them up with current fashions.


Seventeen


Seventeen supposedly catered to an older adolescent audience (the magazine’s name should tip you off on the target age range) but in reality, its allure was more powerful to young teens. Just the idea that we were reading a magazine catered to 17-year olds at the mere age of 13 made us feel powerfully mature and worldly. It wasn’t of course, but it felt exciting nonetheless.

Like YM, Seventeen featured embarrassing moments columns and advice articles, though perhaps its most favored features were its monthly quizzes. Even as 13-year olds, most of us were savvy enough to outsmart the quiz; until the mag got wise enough to ascribe specific point values to each answer varying by question, we were wise to their consistent A, B, and C answers throughout. It usually went something like this: A was over the top, B was just right, and C was glaringly deficient. Miraculously, we all came through with the just-right classification. Remarkable.


Teen

Completing the teen magazine market trifecta was Teen, holding a similar market share to and YM and Seventeen. In many respects, these publications were nearly indistinguishable from one another: they mostly featured the same tired advice columns, style news, and “real life” features. Their embarrassing moments section, “Why Me?” was essentially the same as YM’s “Say Anything” feature, though the similarities did not make the stories any less amusing. Teen did feature its fair share of personal essays entitled “True Stories from Real Teens,” which were occasionally informative but more often just gave all of us uninteresting readers out there hope that we too someday could be published within the hallowed pages of Teen.


Sassy

While a few of these magazines are no longer around, none seem to have left the same void in my life that accompanied the departure of Sassy. While it did cover many of the same issues as the other teen magazines on the market, Sassy often took a unique spin with an edgier feel. Unlike its teenybopperish peers, Sassy devoted space to indie musicians and feminist-minded ideals. When the mag was folded into Teen in the mid-90s, it took with it its adherence to all things outside of the mainstream. I held onto my Jane magazine subscription (created by Sassy editor Jane Pratt) for years hoping it would fulfill the Sassy-shaped hole in my life, but it was never quite the same.


Teen People

In 1998, Teen People started the wave of teen versions of popular grown-up magazines--following the teenification of people came Teen Elle, Teen Vogue, Cosmo Girl! and many more. While many of these adolescent magazines are now defunct--Teen People included--for a brief period following their debut there was a major buzz of excitement about these teen-specific editions of major magazines.

Like its grown-up counterpart Teen People featured stories about celebrities, though possibly less salaciously than typical People magazine coverage. Teen People premiered to high fanfare and adolescent excitement in 1998, but by 2006 People announced its teen publication would now be relegated to online articles. It seemed the market on celebrity news was remarkably oversaturated, particularly as most teens could find the dirt online for free. While it was a novel idea at its conception, Teen People failed to hold our long-term adolescent attention spans.


Tiger Beat/J-17/BOP

On the lower end of the teen magazine spectrum lay the glorified pinup publications. These magazines claimed to have articles, but for the most part they were stocked with fluffy interviews with teen stars accompanied by fold-out posters. It was by no means educational or informative by any stretch of the imagination, but it did encourage our mindless idle idol preoccupation.
If you’re looking to reminisce about kid’s magazines, check out this post--entirely devoted to children’s publications