The Babysitters' Club

In light of the late-breaking 90s news that the Babysitters Club* is being revamped for a new generation of kids, it seems only appropriate to give the BSC some well-deserved Children of the 90s fanfare. I occasionally pick up some flack for my coverage of girly topics, but this time around you're just going to have to deal with it. Things are going to get downright feminine here, so don't say I didn't warn you. We're going to talk about slumber parties and crushes on boys and young female entrepreneurship and you're going to like it, dammit.

The Babysitters Club was a formidable 90s franchise, spawning a series of books, a TV show, a feature film, and countless items of allowance-worthy tie-in merchandise. The series focuses on a group of business-minded middle-school aged girls who form a well-organized club to process and dispatch sitters for local childcare requests. As a child, I revered their detail-orientation and maturity, but as an adult, I find it harder to believe that people would trust these 12- and 13-year olds with their easily breakable infants. Youth notwithstanding, it's probably more impressive that the girls managed to get the whole neighborhood to cave to their demands for hourly rates. These girls were good.

Author Ann M. Martin pumped these books out at regular intervals from 1986 to 2000, producing 213 books selling over 176 million copies. This woman is a veritable BSC-producing machine. She had a unique sense of appeal to tweenage girls, piquing their interest with wholesome stories of everyday obstacles.

That front cover offer to join the Fan Club? Totally did that

Martin gave us all of our favorite stock characters, forever categorizing each of us as "a Mary Anne" or "a Kristy". I always wanted to be a Claudia or a Stacey because of their keen fashion sense and model beauty, but I had a nagging suspicion growing up that I was more of a Mallory. If you've ever read the series, you know this to be a huge bummer. You'll be glad to know I managed to escape the Mallory route by never growing curly red hair, getting glasses, or being born into a family of 10, but it was a close one there for awhile.

It's possible I'm getting a bit ahead of myself, as I have yet to properly introduce you to our cast of characters:

Kristy Thomas: Our fearless leader and self-proclaimed tomboy. In 90s young adult books you could always tell if a girl wasn't particularly into her looks if she wore her hair in a ponytail, and Kristy was no exception. I call it the curse of the Elizabeth Wakefield; God forbid a girl has a bad hair day, these YA authors will forever relegate her to being the serious one. Everyone knows all the real fun-loving girls of YA lit wear their hair flowing and loose. It's pretty much the only symbol we have for the personality of a middle-school aged girl.

But enough of Kristy's lamentable ponytail. Kristy is bossy, outspoken, and sporty. She's generally a fair and benevolent ruler, though occasionally she lets the glamor of her presidency of a suburban middle-school babysitting club cloud her better judgment.


Mary Anne Spier: The requisite quiet and shy girl, Mary Anne is Kristy's best friend. The two are initially neighbors until Mary Anne's dad marries Dawn's mom. At the beginning of the series, her single father is very protective and strict, but all that fizzles out once they integrate with the hippie Schafers. Mary Anne is the first of the girls to have a boyfriend, and let me just say that based on the actor in my Scholastic Book Order's VHS copy of Mary Anne and the Brunettes, Logan Bruno is definitely a catch.


Stacey McGill: Our fun, stylish, blonde model friend. I dotted my i's with hearts for probably six months after I read that was Stacey's signature style. I was hoping I would morph into a Stacey on the merit of my bubbly handwriting alone, but the undertaking was generally fruitless. I guess I just wasn't permed enough.

Stacey is a the club's resident exotic sophisticate, with her New York City nativity, modeling career, and diabetes. I was actually jealous of Stacey's diabetes as a kid. She's special in every way, plus she gets a lot of bonus outpourings of attentions due to her periodic hospitalizations. That's the way my 7-year old mind interpreted it, at least. Some people have all the luck.


Claudia Kishi: The artist of the group. Claudia is funky, candy-addicted, and terrible at all things academic. She's also Asian, giving the group a much-needed breath of diversity, at least until Jessi comes along. If you've ever seen the movie, you know that her poor grades warrant summer school and a hearty performance of the chant, "The brain, the brain, the center of the chain!" Her family is pretty by-the-books, so they're naturally bothered by her outlandish appearance. Treble clef earrings and fringed vests? For shame.


Dawn Schafer: The hippie do-gooder of the group. Dawn is a blonde vegetarian Californian, descriptors that the books treat as generally interchangeable. She and Mary Anne are step-sisters, which causes some rifts from time to time but is generally pretty cool. She eventually moves to California and gets her own spin-off book series, but not before the TV show's Dawn got to hang out with Zack Braff. No, really. He was there when Dawn saved the trees. I've even got the video evidence to prove it:





Mallory Pike and Jessi Ramsey: Our junior members, meaning they are a grade younger than the other girls and thus vastly inferior according to the club's rigid membership standards. Mallory comes from a huge family of freakish gingers and Jessi is black and a ballerina. I'm sure they have other traits, but these are the main ones the books tend to dwell on.


When the TV show premiered, I was decidedly heartbroken that my house's sub par cable didn't include HBO or the Disney Channel. Luckily, through the aforementioned magic of Scholastic Book Orders, I got the full set on VHS. I'm still bitter at whoever taped Oprah over the second half of Stacey's Big Break. You know who you are. Anyway, whether or not you were a fan of the show, hopefully you knew the incredibly catchy theme song:



I'm not embarrassed to admit this song graced a few of our pre-gaming playlists in college. Okay, it's totally embarrassing, but I sacrifice myself at the altar of your collective bemusement at my expense. You're welcome.

There was also an eponymous full-length film starring Rachael Leigh Cook, Larissa Oleynik, and some less famous people. The movie wasn't exactly a box-office blockbuster, but was generally pretty satisfying to fans. I know I'm still heartbroken that I no longer have any technological apparatus on which to play my VHS copy. I did, however, recover this song from the soundtrack for your listening enjoyment. Again, I take full responsibility for my terrible, terrible taste in music as a child.



These girls may not have been extraordinary in any way, but children in the 90s took to them for that reason: they were decidedly ordinary. I imagine if the revamped books catch on, an entirely new generation of girls will fall in love with them all over again. Only this time around, they'll all have iPods and cell phones instead of Walkmans and their own phone lines. A small price to pay for some good old-fashioned wholesome fun, don't you think?


*And yes, I heard about Diablo Cody's Sweet Valley High movie project, but that will just have to wait its turn. Honest to blog. See, I can say that here, cause it makes sense.

Barney the Dinosaur

When you look back wistfully on beloved characters from your childhood, you may notice that some of their back stories were a bit questionable. As a child, I would never dare have questioned the existence of a towering overly jolly purple dinosaur who resided in the abstract realm of our collective imaginations. He could only spring to life from his miniature plush toy existence if we just believed. Too bad when our parents bought us an official licensed Barney stuff toy and we tried to imagine him to life, nothing happened. The power of our actual imaginations had been dulled by the glittering allure of television entertainment. It was a lot easier to watch kids imagine something than to go through the whole ordeal ourselves. So thanks a lot, Barney and Friends. Our parents spent $24.95 on this stuffed Barney and it won't even come alive and interact with us. Sheesh.

Truth be told, Barney's habitation of our imagination was nothing new. Kid's shows have been featured imaginary characters for generations. It's pretty much par for the course for adults trying to make a buck off of children's natural sense of wonderment and naivete. Usually, though, it didn't come out quite as sugar drippingly sweet as Barney and friends. The fact that our friends at Guantanamo use Barney's signature "I Love You" played on loop as a form of auditory torture to detainees probably says it all; I can imagine our parents felt the same way after hearing it blaring from our television sets for the 12th time that day.



That song has a way of lodging itself in your brain to a place where you can't seem to wrangle it free. So, sorry, readers. If you've even begun to inwardly play the song, you're pretty much stuck with it for the day. I guess that's just the power of imagination coming back to bite you in the butt. Tough break.

The Barney the dinosaur character premiered in 1987 in a series of videos called Barney and the Backyard Gang. My family owned these videos, and I played them into the VHS reel was sputtering to cough out its last whirring rotation. I yearned for an imaginary dinosaur friend and accompanying backyard gang with whom I could put on talent shows and have campfire sing-alongs. In my reenactments, though, I pathetically had to imagine not only my dino pal but also summon a nonexistent gang of backyard pals. While now the suggestion of a backyard gang sounds pretty threatening, dangerously proximal, and somehow involving meaningfully-colored bandannas, at the time it seemed like a warm and inviting proposition of friendship.



Barney and the Backyard Gang was adapted for television as Barney and Friends in 1992 as part of the PBS kids' programming block. The show quickly caught on and became a phenomenon for small children. Like many things that appeal to small children, the show was chalkboard-scratchingly irritating to the rest of the world. To justify its presence in our home despite being generally repugnant to anyone over the age of eight, the show's theme song lauded some hefty promises set to the toon of Yankee Doodle:

Barney is a dinosaur from our imagination
When he's tall, he's what we call a dinosaur sensation
Barney teaches lots of things, like how to play pretend
A-B-Cs and 1-2-3s and how to be a friend!
Barney comes to play with us, whenever we may need him
Barney can be your friend, too, if you just make believe him!



Once your adult self has quelled the inevitable gagging from reading these sickly sweet sentiments, consider the educational value of Barney. Yes, the theme song extols Barney as a sort of teaching jack-of-all-trades, bestowing timeless wisdom onto eager young devotees worldwide. Kids may have fallen for his insidious purple charm, but a fair proportion of parents weren't buying it. While they may have sung Barney's praises for his ability to keep their children glued to the TV while they conducted some household chores, they weren't wholly impressed with his purported dissemination of important life lessons.

As a character, Barney isn't a bad guy. He's generally a pretty positive role model for children, save for the fact that he's imaginary and a dinosaur. He's upbeat, optimistic, and an all around decent dinosaur. Barney's relentless cheerfulness, however, has been the subject of critical scrutiny. Some critics claim Barney's overly positive spin on life and lack of attention paid to any negative life experiences could numb children to real emotion. This claim is pretty ridiculous, assuming that the children in question are exposed to any other life experiences than their Barney videotapes. Sorry, researchers. You can try to take down Barney, but he'll just continue his reign of jolly terror. You can't win that easily.

The television version of the show features a different group of kids, continually cycling out once they reach a point of maturity that renders questionable their consorting with imaginary dinosaurs. PBS also threw in some younger dinosaur characters like Baby Bop and BJ to broaden the show's appeal. All secondary characters are typically just as nerve-grinding and irritating as the originals, performing equally irritating signature songs and dances. It's no wonder our parents left the room when this came on. As a child, it's all sort of cute and enticing, but as an adult it's just grating.

In case you were worried that kids today might go hungry for the Barney they so desperately crave, you needn't worry. Barney's still churning out the episodes, meaning you may soon be getting a taste of your own karmic medicine when you have your own preschool-age children. Purple, imaginary dinosaur-flavored medicine with bits of cloying song stuck in it. I'm sure all of our parents will gleefully delight in our slow progression to craziness after hearing that damn "I love you" song for the umpteenth time. We put them through it, though, so it's probably only fair we have to have a go at it from the other side.

Children of the 90s' Favorite Card Games

In an age before high stakes online Texas Hold 'Em and the Wii World Series of Poker, it didn't take such a steady stream of ceaseless technology to hold our attention. As kids, we didn't even need to have any cash at stake to enjoy some good old fashioned gaming. A deck of cards from the dollar store was usually more than enough to keep us going for hours at a time. Depending on how traumatizingly competitive your friends were, you could get locked in playing card rematches for days. After all, they called it War for a reason.

By no means did children in the 90s invent any of these card games--far from it. We were a generation still easily engaged and entertained by the same games that had kids for decades before us. Sure, we loved our Gameboys and Sega Geneses*with as much devotion as kids today value their Nintendo DSes or Wii consoles, but we were also pretty satisfied playing a simple card game. As long as it had all of the necessary prerequisite components--rapid hand movements, quick thinking, overarching competition, the potent power to shame one of our unsuspecting and easily agitated friends--we were captivated.

Our favorite games went by many names, but the rules were usually the same. I always marveled at the manner in which these rules were transmitted from generation to generation, kid to kid. Most of us couldn't remember ever learning the rules, but we usually excelled in the arts of slapping jacks and dumping our Speed stockpiles all the same.


Spit/Speed


If you've got exemplary fine motor skills, this is the game for you. Those kids that couldn't hold their scissors right (er, me) always lagged behind in this race against your card-letting opponent. In Spit, both players have five mini stockpiles of card with the top one face up and a hand of Spit cards. In preparation for many office-drone days spent mastering computer solitaire, each player would try to use their available cards to put down the next card in ascending or descending sequence to the card face-up in the middle pile. Sound complicated? It is. I'm still not sure I understand it after that mediocre description.

Once neither of you could play any cards, you could yell "Spit!" and turn over some new cards. It was usually a battle of who was quickest, which is why the other version is more aptly named Speed. What kind of a name is Spit, anyway? In Speed I actually had a prayer of winning because my far-faster opponent couldn't see my cards, but I usually still lost every round regardless.


War


Whoever dreamed this one up no doubt aimed to give it the most bad-ass name to belie its incredible simplicity. Two players have a pile, you each flip up your top card, the one with the higher card takes both, first with all the cards wins. Sounds simple, until you get into a war. That's right, a war. Sounds scary, right? Some hand-to-hand combat, perhaps, or maybe some friendly fire?

You think those things sound warlike, wait till you hear this: you put three cards facedown and one up. The one with the best top card wins it all. I know, I know. Heavy stuff. If you get lucky, you can keep warring until someone wins a massive pile of cards and their opponent pouts in shame. It's all pretty intense, so I'll give you some time to let it all sink in.


Slapjack
I once played this game with a kid who called it "Heart Attack", which I thought was kind of cute but mostly tragic. I prefer Slapjack, which is kind of violent but mostly tasty. Everyone goes around and puts a card on the pile and nothing happens. For many, many rotations. Fun, right? Then, a jack is played, and the fun begins! By fun I mean attempting to slap the deck while more likely inadvertently taking out one of your fellow players. The likelihood of this game to end in injury is extremely high, and chances are even higher that this injury will lead to both tears and tattling.


Go Fish
This one is an old standard, so I felt compelled to leave it in despite the fact that it's not the most exciting of cardgames. I used to like it because we had a special deck of cards with different kinds of fish on it, so instead of asking if you had any threes I could instead inquire as to your possessing any Terry Tunas. It was a fleeting thrill, though, because the game is pretty much only exciting if you're 8 years old or younger. It goes a little something like this: whoever ends up with the most pairs wins. Try to contain your excitement.


Egyptian Ratscrew

This image is from the iPhone version. I want this so badly, and I don't even have an iPhone

The name of the game never phased me as a kid, but really, what? I don't get it. After conducting some diligent research (read: Wikipedia. I do.) the origins of the name remain a mystery. No matter where it picked up the quirky moniker, this game defies categorization.

ERS is, in technical terms, an infinitely more awesome version of the game Slapjack. Don't believe me? Take a break from delighting in your daily dose of nostalgia and go play Slapjack. Now go play Egyptian Ratscrew. Consensus? The level of awesomeness doesn't even compare. It's like comparing Jacks to Aces, which if you play Egyptian Ratscrew you know to be impossible. Jacks are far superior. And so is Egyptian Ratscrew.

It's an indubitably complex games, but here's a subpar summary: everyone gets an equal portion of the fairly distributed deck. You go around in a circle putting a card each face-up on the center pile. Any face card or ace is something of a trump card, bringing you one step closer to ownership of that hefty middle pile. You've got an opportunity to present a trump card of your own, too: for an ace four chances, a king three, a queen two, and a jack one.

There's also many variations of pile-slapping involved, most commonly in the arena of double cards in the middle pile. Slapping can be assigned to other rarer and more delicious anomalies, like sandwiches. This tends to get pretty competitive, resulting in worst-case scenarios like broken fingers, ring-related maimings, and severed friendships. Don't worry, though. It's still awesome.


BS/Doubt

This is a game that teaches children two valuable skills for their future casino gambling experiences: bluffing and swearing. In brief, you go around in the circle and have to put down cards in sequence. You get to put them facedown, though, which means you can lie your head off. One time I got busted trying to put down five queens. Five queens. True story.

If you think someone is lying, you can typically yell "Bullshit!" or in more PG cases something like "Doubt!" or "Bluff!" Those don't really pack the same punch. You're trying to get rid of all of your cards, so you'd want to dump as many as possible on each turn. If you get caught BSing, you have to take the pile. If you wrongfully accuse someone of BSing, you take the pile. It generally leads to a lot of heated arguments, and, appropriately, swearing.



Asshole

Above is the drinking version? Doesn't it look fun?

Speaking of swearing. This is apparently the Americanized version of the Japanese game Dai Hin Min. Really? Dai Hin Min** to Asshole? No wonder people scorn the Americanization of things. It's pretty brutal.

The game involves different rankings, usually called something like president, vice president, treasurer, and asshole. You might not know it, but that's the actual line of succession we use in this country for ascendance to leadership. You better hope nothing happens to that treasurer.

It's kind of complicated, but the gist of it is that you try to get rid of all your cards and, like in real life, holding a higher office affords you certain privileges. I recently discovered that this game is also commonly played as a drinking game, so I'm gonna get on that and let you know how it goes. It sounds pretty promising.


Spoons/Pig

My boyfriend and I had a disagreement about whether or not this game existed, as he was about 87% positive I had just made it up. Luckily in this age of information technology, the internet confirmed what I often suspect to be the case: that I am right. He graciously conceded and I tried to explain the game to him but he still found it to be completely ridiculous, which is probably true. If any of you out there have played it, though, back me up on this one.

You start with four cards apiece and start passing cards around the circle with the goal of getting four of a kind. It sounds simple enough, but it gets incredibly frustrating, particularly after you let that queen go and then three more went by and you're collecting twos and you're almost positive that girl across the circle is too. Really, tempers are flaring here. Once one person has achieved four of a kind, they grab a spoon from the pile in the middle, or touch their nose, or stick out their tongue, or perform whatever pre-agreed upon notion signifies their achievement.

There's always one person who's too caught up making their four-set that they miss out on it entirely and are thus publicly shamed as the loser. I'm not sure if the bitterness translates that well over the internet, but suffice it to say I've been in that situation many, many times, and it's pretty embarrassing. It's like your ultimate fear: everyone is looking at you and mocking you and you have no idea. Scarring.


Enjoy your weekend, children of the 90s! I give you full license to practice any of these as weekend drinking games, feel free to report back on Monday on how that went. I think there's some serious potential here.



*I'm sorry, is that the plural of Genesis? Geneses? Genisises? Someone help me out here.

**Translation: Poor Man. I told you the Americanized version was worse, but I just thought I'd add a supplemental footnote in case any of you innocently pondered if Dai Hin Min translated literally to "asshole"

The Sandlot

No matter how tough we claim to be, most of us are suckers for a heartwarming sports movie. It's just embedded somewhere deep within our sentimental DNA. We want to resist the urge to tear up involuntarily at hackneyed plot twists and deliberately corny character triumphs, but resistance is generally in vain. It's best to just give in and enjoy the tearful ride.

In The Sandlot, it doesn't matter that the story meanders all over the place and that major chunks plot hinge on rescuing a valuable autographed baseball from the drooly jaws of a giant anonymously evil dog. Wether or not you as an individual enjoy the sport of baseball, you can't deny the charm of a warmhearted baseball movie. There's something sort of old-fashioned and timeless about a ragtag group of perpetual losers who grow together as a team and eventually excel against all odds at their chosen sport. Yes, it's just like Bad News Bears, or The Mighty Ducks (If The Mighty Ducks was about baseball, I mean), or any other number of coming-of-age sports movies, but the underdog story seems to get us every time.



The movie opens on our less-than-heroic child protagonist Scotty Smalls moving to his new home in Los Angeles in the early 60s. Smalls is a hopeless ball player and a self-described egghead, which doesn't seem to bode to well for him socially as the new kid. Though his stepfather Bill is a big enough fan to own a baseball signed by Babe Ruth, he seems generally uninterested in helping Scotty improve his game.

Smalls stumbles upon a junkyard sandlot and meets up with a motley crew of neighborhood boys playing baseball. Smalls joins in and is, of course, terrible, and faces mocking from his fellow players until star player admirable Benny comes to his defense. Under Benny's tutelage, he quickly becomes one of the gang in a way that's only possible in movies. Five minutes later, it seems that the sandlot crew couldn't function without Scotty's significant contributions to the team. Your heart feels warmer already, doesn't it?


In typical coming-of-age movie fashion, we get to see all sorts of humorous anecdotal firsts for our sandlot boys. The Sandlot shows us the world through the eyes of childish wonder and mischief in a time when summer was a time of freedom and playfulness. Our gang engages in first crushes, lusting after the red-suited teenage lifeguard at their municipal pool. In typical movie magic more, Michael "Squints" Palledorous fakes drowning to receive mouth to mouth from the object of the affection, Wendy Peffercorn. As the adult Scotty's voice-over describes it, Squints' action was simultaneously sneaky, rotten, and low...and cool:



Our heroes also manage to scare an entire generation of 90s kids out of using chewing tobacco in what is possibly one of the grossest and most memorable puking scenes of our collective childhoods. If you, like our sandlot friends, ever entertained the idea of chewing tobacco to be like your baseball heroes, simply subject yourself to the sordid scene in which the boys celebrate by hopping on some fast-moving carnival rides. The image of this incessant vomiting all over the ride, the passerby, and the boys themselves was enough to ensure I'd never touch the stuff. Lucky for all of you innocent bystanders, I couldn't actually find a clip online of the kids throwing up all over everything. Perhaps people found it to be in bad taste, though I can't imagine why. Regardless, here's the precursor to their stomach-turning shenanigans:




The boys' lighthearted antics are offset by a darker force lurking behind the boys' beloved baseball diamond. As the new friends bond, the regulars clue Smalls into the legends of the sandlot. They explain that he should never hit a home run past the fence for fear of encountering The Beast, a vicious mastiff who purportedly eats both baseballs and people on a recreational basis:



After Benny maims the group's last baseball with a strong hit, Scotty saves the day by replacing the ball with one from his own house. He fails to realize that the ball is a prized collectors' item, his stepfather's ball signed by Babe Ruth. Scotty hits the ball into Beast territory and is stricken to learn that he jeopardized the fate of such a valuable item. It's pretty priceless when his teammates berate him for losing a ball signed by Babe Ruth, and Scotty muses, "Who's she?"



After a number of elaborate schemes to retrieve the valuable keepsake, the Great Bambino comes to Smalls in a dream, the kids regroup and manage to snatch the ball of The Beast. But, as this is a coming-of-age movie, they can't do it without learning a bunch of lessons, making a new wise friend, and getting a new, better signed ball to replace the mangled one. As we see what becomes of our pals as they grow into adulthood, we just can't help but be moved by the naked sentimentality of it all.

The Sandlot draws us in because it truly gets what it means to be a 12-year old kid in the middle of the summer where all that matters is making friends, getting girls, and playing sports. It's completely devoid of any adult-driven moralizing and worrying. Instead, it gives us the kid-centric world in which imagination runs wild and all that matters is the here and now. The movie doesn't present kids as superheroes or extraordinary individuals; it just allows them to be kids. Oh, and it also gives us a great opening to quote "You're killing me, Smalls!" if any of our friends appear clueless in the art of chocolate/graham cracker/marshmallow artistry. Seriously, you should use it sometime:



Or, better yet, you could just get this t-shirt:

Poorly Reviewed 90s Movies

As children, we don't always possess the discerning and refined taste of adults. We may grow up believing a film we saw as a child to be a cinematic masterpiece, only to find as a grown up that it's a truly dark chapter in moviemaking history. In other cases, though, even kids know it's utter crap. That's when you know we're in trouble.

Considering how many laborious, time-consuming steps it takes to write, cast, produce, release, and promote a movie, it's impressive that some of these films even made it to theaters. You'd think at some point in the production process the hundreds of people employed by the movie studio would look at each other and ask, "What are we doing here? This is terrible." Yet somehow, these movies persevered. Poor judgment prevailed, and these movies made their ways to our local cinematic facilities and, more recently, to our dollar stores 5-for-a-buck bins.

While there were many truly awful widely released movies in the 90s, these are among most painfully unwatchable:


Kazaam



If you excel in one area, your skills must automatically extend to all other arenas, right? So goes the reasoning in crossover features like 1996's Kazaam, starring basketball star and all-around sellout Shaquille O'Neal. In the film, Shaquille plays a genie that fell out of his enlampment into a nearby boombox and chose to establish it his new wish-granting headquarters. A young boy stumbles upon the boombox, unleashes the genie, and is granted three wishes.

It's not a terrible premise, but the screenwriters manage to turn it into both something totally unappealing to children and a shameless unsuccessful vehicle to launch O'Neal's doomed rap career. The movie's villains are music piraters, which is sure to confuse any child remotely interested in following the film's plot. Oh, and did I mention that the story is almost exactly like Aladdin, the Disney version of which was released just a month following Kazaam? Tough break.



Baby Geniuses



It's almost difficult to make a movie this bad. You'd think the inherent cuteness of babies could let this project coast for a little on its charm, but it's so awful that it damns any of its potentially redeeming qualities. The movie stars Kathleen Turner and Christopher Lloyd as evil scientist types who set out to unlock the code to babies' speech. It hinges on the ancient notion that babies possess innate knowledge and wisdom until they learn to talk, which could be sort of interesting if they hadn't made the movie so terribly creepy with bad computer animation. Babies perform complex martial arts moves on adults, engage in disco dancing, and have oddly miscued lips timed to the dubbed adult voice-overs. A gimmick done right can help set up a movie, but it can't uphold the entire thing when it's entirely devoid of plot, common sense, and humor.



Bio-Dome



Casting Pauly Shore as one of your male leads doesn't generally bode well for your film's eventual earning potential. Aside from the ever-nauseating Pauly Shore performance, Bio Dome is also prime evidence that Stephen Baldwin is the far inferior of the Baldwin clan. The two play a pair of dimwits who stumbled upon an ecological enclosure after mistaking it for a mall. The rest of the plot is so inane and nonsensical it's probably not even worth using valuable cyberspace real estate describing our stars' antics, but suffice it to say this movie would make an efficient torture tool. After a few repeat viewings, I'd talk.



Mr. Nanny



Speaking of terrible sports crossovers. I get that the joke is suppose to be the discrepancy between being a badass wrestler and holding a stereotypically female child-tending job, but it's really not working for me. If you've seen the more recent Vin Diesel vehicle The Pacifier, it's pretty much exactly the same thing. Save yourself the pain and just watch neither.



Super Mario Bros



It was a pretty novel concept at the time: a movie based on a popular video game franchise. Kids everywhere loved the game and its quirky characters, so it seemed a logical leap to further capitalize on its earning power by releasing a live action film version. Unfortunately, moviemakers managed to create a film that lacked appeal to any of the target demographics. While the game itself was light and fun, the movie version was far darker, failing to capture the attention of children while being too cheesy to appeal to teenagers. The movie also failed to adhere to the major tenets of the video game's plot and characters, infuriating loyal fans everywhere. You just don't mess with video game enthusiasts. They know their stuff.



It's Pat



Not every comedy sketch has the qualities to stretch itself into a full length film. It may be funny for a few minutes at a time, but at 80+ minutes it may fail to elicit more than a couple of chuckles. Such was the case with It's Pat, a Saturday Night Live sketch turned feature film about a mysteriously androgynous person. After an hour or so, I don't care whether Pat is a man or a woman--I just want out.



Stop! Or My Mom Will Shoot



I love the late Estelle Getty, but I still can't excuse her from appearing in this Sylvester Stallone action/comedy that fails to deliver both action and comedy. The entire plot of the movie is encapsulated in its title, but they could have done without the "Stop!" caveat; most of us would rather be shot by Sly's movie mom than have to sit through this movie.



Striptease



Talk about a shameless premise for a movie: Demi Moore gets naked. It may be exploitative, only in the sense that Demi and Co. were exploiting us; Moore received a record $12.5 million for her performance in the film. Moore stars as Erin, a former FBI employee engaged in a custody battle with her ex-husband. Tapped out financially from legal costs, Erin turns to stripping to cover the costs of an appeal to win back her daughter. A congressman gets involved, there's some sort of drama/mystery element, but it's all just pretty bad and never establishes itself in any watchable genre of film.

Leonard Maltin actually gave the film no stars. I just watched an episode of Mystery Science Theater 3000 featuring the film Laserblast, which was possibly the most terrible movie I've ever seen but to which Maltin had awarded two and a half stars. By deductive reasoning, Striptease must be the worst movie ever made.



Showgirls



See above. Replace "Demi Moore" with "Elizabeth Berkeley". Disregard plot. It's not really important, anyway.


So 'fess up, children of the 90s, if any of these movies appeal to you for any other reason than the main characters appearing naked in them. Own the shame. It's okay. Let it out. We can accept if you have a soft spot for talking babies or Pauly Shore. We all have our differences. Your difference may just be poor taste in movies.

90s Internet Phenomenons

Here's a helpful hint in garnering attention for your silly, senseless ideas: simply jump on the bandwagon as early as possible in the technological timeline. If you can somehow finagle yourself a little corner of that virtual marketplace when the competition is light, people will probably find their way to your inane website. Nowadays the internet is over-saturated with all kinds of drivel but in the web's earlier days, these useless pages made up a far more significant proportions of websites. When you only have so many websites to visit, you're far more likely to check out a singing hamster or a dancing baby. That's just simple statistical analysis. So, sorry self, you've entered the world of novelty websites a decade too late. I'll give me some time to grieve.

We've all grown increasingly more difficult to entertain over the years. We have constant access to multiple forms of entertainment, many of which we choose to employ simultaneously. Have you ever noticed that you get bored just putzing around on the computer if there's no TV on in the background? This constant buzz of entertainment has dulled our reactions to internet stimuli. In the 90s, though, if a site offered us some sort of animation with accompanying irritating soundtrack, we were enthralled and immediately forwarded the link to all of our friends. While today when I get a forwarded email my major reaction is disdain to the sender for clogging my inbox, in the early internet days I would cross my fingers that my inbox contained a chain letter or a link to one of the following early meme gems:


Hampster Dance


In 1996, all it took was a couple of GIFs and some captivatingly irritating music playing on loop to lure us to a pointless website. The site featured four different types of hamsters arranged in rows, with each type feverishly perpetuating its signature dance move as a sped-up version of a song from Disney's Robin Hood played in the background. Hampsterdance exploded onto the meme scene overnight, jumping from just a couple of pageviews to a shocking 15,000 visits daily. It was sort of cute, yes, but not exactly the stuff groundbreaking internet phenomenons are made of.



Dancing Baby


This animated three dimensional rendering of a dancing babies made its rounds on the internet before ascending to television fame on Fox's Ally McBeal. It was, as the straightforwardness of the name suggests, a dancing baby. Really, that was it. A baby. Who danced. Like I said, it didn't take all that much to impress us in these early days of the internet; most of us were generally enthralled by the ever-growing capabilities of the internet. Sure, the dancing baby site probably froze every couple of minutes on your dial-up internet or shut down when someone picked up the modem's phone extension, but it amused us all the same.




Bill Gates Chain Letter and others


Over the years, we've become more and more accustomed to monitoring our emails for spam. I no longer jump for joy every time a Nigerian banker tries to share his lucrative fortune with me or when I'm notified of my winning $14 million in a foreign lottery I never entered. I used to experience a brief, gullible thrill at these messages, but they've since lost their luster.

In the 90s, however, we weren't quite so disillusioned with the notion of our inboxes bringing us great luck and free cash. Many chain letters were of the old-fashioned variety, warning that failure to forward it to 12 friends will leave you unlucky in love and life. Some, though, were a bit more enticing, notably the notification that an imminent merger of AOL and Microsoft meant Bill Gates wanted to send you a big fat check. Most of these fraudulent emails claimed the now-merged companies wanted so badly for Internet Explorer to remain the most popular browser that they were putting forth a little cash to cement its status. Who wouldn't press "forward" in hopes of receiving a check for somewhere between $200-$1000? As in most cases, if it seems too good to be true, it probably is. Bill Gates is a generous guy, but I think his money's a bit more useful in funding clean water supplies for impoverished African villages than ensuring I don't switch to Firefox.



Ate my Balls

Just as the name implies, the site depicted popular characters with thought-bubble overlays detailing their desire to eat balls. Sound stupid? It is.



Mahir Cagri: I Kiss You!!!


Who can deny the charm of a Turkish accordion aficionado with a standing offer for a kiss? Apparently none of us can, or so reveals the incredible amount of traffic to Mahir Cagri's personal web site in the late 90s. His site was full of little tidbits of broken-English self-proclamations, such as "I like music , I have many many music enstrumans my home I can play" and of course, "I Kiss You!!!" Cagri alleged that Sacha Baron Cohen's based the Borat character on his website. There are definitely an assortment of similarities, but Cagri's post-Borat movie lawsuit against Baron Cohen seemed more like a cry for lost attention than a legitimate legal claim.



Bert is Evil


Much to the chagrin of Susame Street producers, this website showed the puppet Bert consorting with all manners of unsavory characters such as Osama bin Laden. The idea was that Bert was actually some form of conniving evil genius and not just the disgruntled foil to the cheerier Ernie. The site's proprietor eventually took down the site, but not before Bert's image began cropping up on the posters of actual bin Laden supporters. Scary stuff. I thought it was bad when he was getting mad about cookies in the bed, but this is taking it to an entirely new level.



Bonsai Kitten


What does a group of rogue MIT students do when they get together to kick back and have some fun? Why, start an elaborate internet hoax, of course. The Bonsai Kitten website claimed that you could raise a Bonsai kitten in the same manner as you would grow a Bonsai tree, complete with photographs and descriptions of the process. Gullible animal lovers worldwide cried out in outrage, forwarding the site to all of their friends in hope of putting an end to this cruel, inhumane kitten-pruning practice. The joke may have been in poor taste, but it was just a joke nonetheless.




Rating Sites (Rate my Face, Hot or Not)

Have you ever wondered whether you were attractive? Do you have a camera and an elevated sense of physical self-esteem? Then we've got a whole slew of websites made just for your own mirror basking self-admiration. You simply uploaded a photo of yourself to the website and people would give you a numeric rating based on your looks. I'm not totally sure why we needed this type of validation from the general internet-roaming public, but the site was admittedly fun to browse. Now many of these sites have added a dating element, which I suppose hinges on the notion of matching individuals of equal attractiveness.



Peanut Butter Jelly Time



The meme featured just a dancing banana emoticon and the song "Peanut Butter Jelly Time" by the Buckwheat Boyz. The frantic banana has had many imitators including Family Guy's Brian, but none can compare to the simplicity of the original.


There's no means of predicting just which of these crazy little corners of the internet will skyrocket to disproportionate fame, but they do seem to have a common thread throughout: complete and total ridiculousness. The internet's bursting at the seams with heaps of viral memes and trends, but in the 90s the novelty was enough to draw us in to watch a dancing banana instruct us in the art of sandwich making.

Beanie Babies

If you are ever in doubt of just how pliable and easily manipulated the general public can be, simply consider the unwarranted astronomical rise of the Beanie Baby. Throughout the Beanie-crazed 90s, our frenzied consumerism teetered at the brink of insanity as we abandoned all sense of decency and proportion. We gave up our notion of actual value of goods and commodities in favor of being swept up in the fervor of amassing inordinate quantities of pellet-stuffed plush toys. The highest offenders among us willingly and knowingly shelled out thousands of valuable units of currency to obtain these cuddly little critters all in the name of riding the Beanie Baby bandwagon to brewing bankruptcy. Just to recap our scoreboard here, that's Mob Mentality 1, General Sensibility 0.

It's difficult to ascertain the exact moment that a phenomenon morphs into a craze. There's no real predictive mechanism for explaining why some toys become icons of a generation and others simply fade into obscurity, though smart marketing can certainly play a role. Such was the case of TY Beanie Babies, a well thought-out product launch in which the producing company intentionally created a sense of limited stock and imminent discontinuation of coveted items.

TY, Inc chose not to unleash their bean-filled babies to large retail distributors. Instead, they selected more upscale, lesser known toy stores to carry their allegedly elusive product. This air of exclusivity bred stirrings of increased perceived value and specialness, despite the fact that these babies were available to the general spending population at just $4.99 a pop. Feeling used and abused yet by the field of consumer psychology? If you're not quite there, don't worry, there's still some time to catch up.


In an age where we pretty much did whatever the Word from our Sponsors dictated, it seems like a step backward to implement a word-of-mouth campaign, especially for something with no other real use or value outside of its cuteness. TY strayed away from traditional commercial advertising strategies, hoping to add to its elusive air of mystery and secrecy. In ninety nine cases out of a hundred this plan would almost certainly backfire as none of us would have an inkling the product even existed, let alone the capacity of envy to care that we might be missing out on this alleged collecting opportunity.

From this point on, TY pretty much had us in the bag. It was like a primitive form of viral marketing dependent solely on our lust to like things that others don't know about. I dare any of you to deny that there has been a time in your life where a friend said, "Hey, check out this new band, isn't it awesome?" and you turned your nose up in much-anticipated aloof glee and told them, "Oh, I've known about them for years. I've been listening them since way before they were famous." It's in our basic human nature, and TY caught us in the act. They somehow managed to convince us that owning one of these $5 pellet-stuffed plushies gave us some sort of coolness capital.

In case you were wondering, this entire collection is currently for sale for a mere $200 by an Oklahoma seller. I'd stay strike while the iron is hot on these ones. She claims some are "very valuable". That's why they're only $200 total. What a steal!

Vast segments of society bought into this marketing strategy wholeheartedly. TY threw in some other nice touches to further tug at our ever-gullible heartstrings, including a signature tag on each beanie indicating this particular model's unique name, birthday, and accompanying aww-inducing poem. Despite the fact that our Squealer the Pig was just one among dozens in the beanie bin we plucked him from, TY had us convinced that he was somehow ours in a unique one-of-a-kind way not possible in this age of mass-produced toys. Well played, TY.

To further add fuel to the frenzied fire, TY opted to premiere and retire new favorites at a whim, prompting us all the more quickly to consume these toys on the assumption that their availability was extremely limited. This was mostly untrue, of course, though it certainly eased the transition from poseable prop to coveted collector's item. While the product's major consuming demographic had originated as allowance-toting youngsters, middle-aged hobbyists soon saw some appeal in the collection of these limited-availability stuffed animals. Adults took to the internet in droves, operating frantic chat rooms and forums on the possibility of this or that Beanie Baby facing retirement or possessing some rare attribute. Over a very short period of time, the amassing of Beanie Babies segued from toy ownership to investment opportunity.

Because there was no means of knowing whether a certain Beanie would be retired, reinstated, or available in only limited quantities, collectors quickly began cataloging the trajectories of their favorites and charting out their chances for financial success. I personally made a brief foray into Beanie collectorship upon the realization that I had indeed purchased a limited edition original wingless Quackers the duck on a field trip in fourth grade. Almost immediately after coming to this exciting and undoubtedly profitable conclusion, I dug up my old pal Quackers from a pile of forgotten stuffies only to find the unthinkable: it was leaking beans. Well, leaking plastic pellets, at least. I could have been an elementary school thousandaire, but TY's original shoddy workmanship (or perhaps my inability to play gentle) had thwarted this lucrative opportunity. In case you were wondering, I'm still fairly bitter over the whole incident.

Thanks for nothing, Quackers

While the narrow of window of opportunity was still open on the craze, companies and individuals fought for their own corner of this fad market. McDonald's introduced a "Teenie Beanie" Happy Meal toy tie-in, releasing miniature versions of the popular collectibles. On the far more extreme side, some individuals got involved in black market knockoff Beanie Baby rings, including a couple from my hometown who were fined a whopping $150,000 for their Beanie impropriety and a hefty $11,000+ to each of their victims. Now, of course, I'm just kicking myself for not have seeking out my neighbors as Beanie Baby suppliers. Screw the profits I could have gained from Quackers; that settlement would have been far sweeter.

My own childhood greediness aside, it also seems TY was not above capitalizing on tragedy and circumstance to turn a tidy profit. The company released a limited edition Princess Diana bear almost immediately following her tragic death in 1997, offering an extremely limited quantity to ensure they turned the highest profit from her untimely demise. TY also had a tie-dyed Garcia bear in circulation, undoubtedly styled after the late Grateful Dead guitarist. Garcia's family sued and TY acquiesced, but you've got to admire their gumption. We're talking about the same company that tried to pawn off some allegedly non-Obama daughter related "Sweet Sasha" and "Marvelous Malia" dolls this past year. These stuffed animal people can be ruthless.


Like all good fads, Beanie Babies could only hold our attention so long before a new trend came along and erased all memories of our bepelleted pals. Many of us who had treated the rise of Beanie Baby collectibles as a legitimate investment opportunity were distressed to find that nearly overnight, the astronomically inflated value of our little bears had plummeted. The trend began to fade almost as quickly as it had peaked. Scores of us were left with tens or even hundreds of these value-deficient toys, now likely relegated to basement storage room garbage bags or garage sale dime bins.

We all want to declare ourselves impervious to trends, but sometimes our bandwagon-hopping mentality gets the better of us. For those among us who got out in time and unloaded their Beanies to naive collectors willing to pay top dollar for their collections, congratulations. You've outsmarted the system and most likely, the rest of society. Hopefully we can take it as a learning experience and not be so impulsive the next time. If you'll excuse me now, I need to go check on those limited edition Pokemon cards I've been watching on eBay. I'm pretty sure their ship is on its way in.

In the Meantime, Please Enjoy this Classic Post: Slap Bracelets

Fear not, loyal readers. Children of the 90s will be back in full force next week. I'm sure you're all aquiver with excitement over that one, but you'll just have to contain your glee until Monday. See you there.

Repost Disclaimer: Children of the Nineties is currently in recovery from the New Years festivities. In the meantime, please enjoy a pre-scheduled classic CotN repost from earlier this year. As I only had three or four readers at the time, it's probably (okay, almost definitely) new to you.


Slap Bracelets


Violence as fashion. It's a novel concept, or at least it was in the early nineties. Imagine, never again having to deal with the insurmountable challenges of securing a traditional bracelet to your wrist! Despite the fact that slap bracelets served no practical purpose and actually caused a moderately tragic number of injuries, we consumed them all the same. Slap bracelets were beloved by children and teenagers not just for their fashion credentials but also for the perceived danger we were warned of by parents and teachers. Slap bracelets may have seemed like the most minor type of rebellion, but they possessed the unmatchable allure of the forbidden fruit.

School principals sent strongly-worded letters home with students, urging parents to restrain their children from coming to school armed with these spring-loaded metal-lined deathtraps. The cheap cloth cover often strained under the force of the metal beneath it, poking out in an admittedly dangerous fashion. However, we weren't about to side with The Man and agree to the ban. We were passionate about our right to wear our day-glo green and zebra-striped wrist weapons, regardless of rampant urban legend-based rumors warning of slit wrists and burst arteries.

Slap bracelets were so much more than tacky arm candy. They worked as catapults, slingshots, and all-purpose weapons. And how cool to slap on a bracelet with a satisfying smack! There were endless ways to work these babies. Four at a time! Long-distance slapping! We just couldn't resist. Sitting there in class, how could you just leave this mind-bogglingly entertaining device to lay dormant? So it would be crack (flatten), smack! (slap on), over and over again until you'd earned yourself a trip to the time-out corner.

Slap bracelets have made a few minor comebacks in the last decade, but nothing on par with their original popularity. Stripping these delightful devices of their contraband qualities, slap bracelets became plastic-spring laden, pvc coated advertising devices. Sure, we were willing to acquiesce a bit in our day...give us a dinosaur slap bracelet with ruler markings down the side and we'll concede to its minor educational value. These days, slap bracelets are being used as cheap ploys to encourage kids to wear some company's logo around like a walking (gesturing?) wrist billboard. There's even been word of physics teachers using slap bracelets to teach functions of potential energy curves and states of stability, but it's almost too frightening to verify.

So let us remember slap bracelets as they were, before the world insisted on infusing some sort of subliminality to their existence: violent, neon-hued, and pure wrist-smacking fun.

Check it out:
The dark side of a slap-happy fad
US consumer panel warns of injury from slap bracelets

In the Meantime, Please Enjoy this Classic Post: Jock Jams

Repost Disclaimer: Children of the Nineties is, weather permitting, in transit to much-awaited New Year's Eve celebrations. In the meantime, please enjoy a pre-scheduled classic CotN repost from earlier this year. As I only had three or four readers at the time, it's probably (okay, almost definitely) new to you.


Jock Jams



It only occurs to me now that the Jock Jams music series was in some way related to athletics in a "pump-you-up" sort of way. We all just accepted that the series was called "Jock Jams;" for years I thought it was a legitimate category of music. There was punk, top 40, rock, grunge, adult alternative, and Jock Jams.

Jock Jams was certainly unrelenting in its commitment to providing a singular type of music. Tack listings featured such non-sensically titled classics as "Whoomp! There it is!" "Boom, Boom, Boom" "Da' Dip" and "Tubthumping." Obviously, using words found in the dictionary was not a requirement for admission to Jock Jams stardom. If you could verbalize some sort of grunting sound and write a song about it, you were in. Pump-up themes were also prevalent and pervasive. The first volume featured a staggering 3 songs with the phrase "pump it up!" in their titles. There was no question this franchise was churning out upbeat tunes, as evidenced by a whopping 11 uses of the word "up" in song titles alone in the five Jock Jams albums.


These compliation CDs featured more than just music, though it was their main jock-inspiring focus. Jock Jams also included some spoken and/or chanted tracks full of strangely taunting remarks, often with vengeful undertones. These short tracks were cleverly faded into the next song, with little or no delay between tracks. Assumedly, this was to keep the jocks jamming uninterruptedly. There's nothing a jamming jock despises more than a two second pause between tracks. What sort of a bench press soundtrack would this be if lifters were forced to endure a one-second silence? How would they possibly build up the motivation to increase their muscular capacity if involuntarily subjected to quietude? How, I ask you?


Although the album covers declared the compilations to be presented by the distinctly athletic ESPN, in reality, these supposed "jock" jams were directed more at a teenybopper slash dance club crowd than their eponymous sportsmen demographic. In this sense, the spoken tracks were possibly misdirected with their vindictive themes. A bunch of 12-year olds chanting, "Hey, hey, you! Get out of our way because today is the day we will put you away!" is a tad more disconcerting and less appropriate than say, a football team delivering the same unsportmanlike message. Regardless of their out-of-placedness among the actual consumers, the spoken tracks had a certain charm to them that uniquely characterized the albums.


The most recognizable was of course the classic intro to the original Jock Jams (volume one) was the infamous boxing announcer Michael Buffer's trademarked phrase, "Let's get ready to ruuuuuumble!" Listeners were indeed, ready to rumble, possibly not in a punch-you-out fashion but at the very least in a 90s dance-club rump-shaking manner.

Jock Jams actually had listed tracks attributed to their very own Jock Jams cheerleaders, presumably those pictured on their various album covers. Though it was never made clear exactly what the prerequisites for Jock Jam cheerleaderdom were, we can only assume that the audition process required a yelling/spelling combo exam.

"Alright girls, all 28 of you have passed the shouting test, great work. Unfortunately, only 3 of you passed the spelling portion of the tryout. For those of you who spelled 'action' a-c-k-s-h-u-n, better luck next year trying out for volume 3 when we'll be asking you to incorrectly spell the word 'rowdy' with an 'i-e'." (Note: there is indeed a track on Jock Jams Volume 3 entitled "R.O.W.D.I.E". Check out the track listing for yourself if you have any remaining incredulity about the ridiculousness of these anthologies.)


These CDs included many of our favorite standard 90s upbeat tracks like the Macarena and the Space Jam theme, but also had some odd remixes thrown in for good measure. I'd been meaning to remix the Mexican Hat Dance for awhile now, but the good people at Jock Jams beat me to it. I also played around with the idea of turning "If You're Happy and You Know It" into a rockin' club jam, but again Jock Jams had clearer foresight than I. Did I mention I've always loved when they play the Chicken Dance at classy church-basement weddings...aw, come on, Jock Jams! You've got to be kidding me. That too? What won't you remix? It's obviously back to the drawing board for me.

The 1990s were famous for megamixing everything. We could never be satisfied with just mixing. Even supermixing seemed too tame for our extreme 90s music tastes. No, it was was megamix or nothing. Megamixing was the fine-tuned art of taking approximately one line from every song, in this case from a single compilation album, and mixing them into a something that even the most attention-deficit nineties child could attend to.

"We've tried mixing it...but could we megamix it? Our demographic prefers to listen to their favorite songs in snippets, people!"



I'll admit it is catchy. While the Jock Jams franchise was not creative by any means, you have to admire them for holding out all these years with their initial premise. The CDs were wildly popular and sold hundreds of thousands of copies. No 6th grade basketball tournament would be complete without a pre-game layup show set to some variation of the megamix. Jocks or not, children of the 90s reveled in the eardrum-shattering flavor of these CDs.

So go ahead, children of the 90s. Pop a Jock Jams the boombox, crack open a bottle of Surge, zip up that Starter Jacket, and get ready to rumble.

In the Meantime, Please Enjoy this Classic Post: Crystal Pepsi

Repost Disclaimer: Children of the Nineties is at a work conference, and despite desperate pleas to the contrary is not entitled to personal computer time. In the meantime, please enjoy a pre-scheduled classic CotN repost from earlier this year. As I only had three or four readers at the time, it's probably (okay, almost definitely) new to you.


Crystal Pepsi




Are you sick of delicious, well-known sodas? Do you find the comforting and familiar to be generally repugnant? Do you need a new soda Right Now, and would prefer to drink it accompanied by the Van Halen song of the same name?

Well, you're in luck! Or at least, you would have been had you expressed these concerns somewhere between 1992 and 1993.

In 1992, Pepsi executives sat down and thought, "Sure, our product is delicious and thirst-quenching...but is it pure?" You may have thought they had learned a key and important lesson in not-tampering-with-a-successful-formula from the 1985 "New Coke" debacle, but you would be wrong. In an ever-ongoing battle for one-upmanship between Pepsico and the Coca Cola Company, no product launch was too ridiculous.

Thankfully, they had an equally absurd ad campaign to accompany the product. Although Crystal Pepsi was indeed clear in color, it tasted pretty much like original Pepsi. I may be going out on a limb here, but I assume that if it tastes the same, there were not major recipe changes for the beverage outside of altering the color of the syrup. This did not stop our friends over at Pepsi from making the supposed "clarity=purity" concept the major cornerstone of their advertising campaigns. The concept in itself was ridiculous; no one was claiming Sprite or 7UP to be particularly pure in comparison to its darker-syruped soda peers. Regardless of the obvious fallibility of this advertising claim, PepsiCo pushed ahead with quintessential 90s commercials like this:



So, what did you learn? Nothing? What? You mean to tell me that despite all of those definitive statements splashed across my screen, not a single one of them tells us anything at all about the product itself aside from its clear color? Well, at least the music drops some heavy hints on when I can expect to find this beverages in stores. I'll give you a hint: it's not later.

Clearly (sorry, I had to), Pepsi was piggybacking on other marketing trends at the time and aiming to portray a product that was simultaneously familiar and improved. Researchers at the time were uncovering some mildly convincing evidence that people's perception of taste or quality is heavily impacted by its color. However, what the Pepsi R&D people failed to take into account was that people's expectations for taste also change significantly with a color shift. While people were expecting Crystal Pepsi to have a lighter taste and lower caloric content (after all, it's not a huge leap from how they market it in the above ad), their tastebuds were in uproar over the eye-to-brain miscommunication.

While Crystal Pepsi had done well in initial test markets, the actual substance of the product failed to live up to the hype. People tasted the cola and were generally unimpressed from its near indistinguishability from the original. In an effort to counterbalance popular public opinion, PepsiCo released the following commercial:


So, what did they think? They claimed it have a "nice lemony-zing taste!" and a "clear" flavor. None of those things were particularly true about the initial Crystal Pepsi formula, but the folks over at Pepsi were desperate to convince us they were so. Confronted with a backlash from loyal Pepsi drinkers, Pepsi continued backpedaling in an effort to extricate themselves from this sticky (though supposedly "less syrupy!") situation.

Suddenly, it was like the Clinton impeachment hearing of soda marketing as the Pepsi people really took it down to semantics. "What do you mean we called it Crystal Pepsi? It's called Crystal from Pepsi!" That's right. Pepsi realized that their staunch classic soda adherents were in a huff over the fact that they tried to pass off this colorless impostor as their old favorite Pepsi. Why, this wasn't Pepsi at all! It's as if their fanbase got together and put out a statement saying, "We don't care if you make it. We don't even care if people know it's from Pepsi. But for God's sake, we can't have people thinking this is Pepsi! Blasphemy!"

And so it was:



At least this ad shows the corporation is able to poke some fun at itself. Pepsi recognized how ridiculous the addition of this meaningless preposition was to the name of their product. They also knew it was absurd that they were forced to add a citrus flavor based on people's perceptions of how a clear soda should taste.

After all of that, I think we can all agree: no more messing with the original. Is that clear?

Crystal.

In the Meantime, Please Enjoy this Classic Post: Magic Eye

Repost Disclaimer: Children of the Nineties is at a work conference, and despite desperate pleas to the contrary is not entitled to personal computer time. In the meantime, please enjoy a pre-scheduled classic CotN repost from earlier this year. As I only had three or four readers at the time, it's probably (okay, almost definitely) new to you.


Magic Eye


It's a well-known fact that all children enjoy staring at a two dimensional image for so long that their eyes begin to glaze over and water uncontrollably. Their heads may ache, their eyes may lose focus, and their patience may wear paper thin, but nothing will impede them from their ultimate visual goal. Though usually it is near impossible to force a child to stay still, set one in front of a Magic Eye book or poster and prepare to be amazed: not by the Magic we were promised, but rather by the level of maddening concentration associated with capturing it.

There was nothing worse than being the one kid who couldn't see the hidden image. If you were ocularly challenged in a manner that hindered your useless ability to view a supposedly three dimensional image amongst a repetitive sea of two-dimensional images, you were relegated to endless ridicule and social alienation. God help you if you suffered from the curse of poor binocular disparity, as you were likely headed for a sad and lonely existence devoid of exciting jump-from-the-page imagery. A seemingly pointless skill of blank staring suddenly set apart the Haves from the Have Nots.

In bookstores and classrooms across the nation, the same conversation was taking place between increasingly frustrated pairs of children:

Kid #1: Look at the picture.
Kid #2: Okay, I'm looking. (long pause) So, what's supposed to happen here?
Kid #1: You'll see something.
Kid #2: I'll see what?
Kid #1: Just look at it!
Kid #2: I am looking.
Kid #1: No, look past it.
Kid #2: Oh, I think I kind of...
Kid #1: Do you see it now?
Kid #2: Um, yeah, I think so.
Kid #1: So what is it?
Kid #2: A...whale?
Kid #1: Ugh, it's the Statue of Liberty. Man, you suck at these things.

(Kid #2 walks off with pounding eye strain-based headache and wounded pride)

And...scene.

Nobody really seemed to know how these things worked, and no one really seemed to care. The real test of 90s childhood street credibility was an uncanny capacity to descramble austereogramatic images. I know, it makes perfect sense. How else are we supposed to prioritize our social structure? Brains? Looks? Give me a break. It was Magic Eye or nothing.


The burning shame of not being one of the Chosen Ones was both crippling and inescapable. Living with the constant fear that our mothers' old adages of our crossed eyes forever sticking that way was not enough to deter us from staring intently until our brains were set to burst. We were determined that this would be the time that we would finally see what everyone was raving about. Those who were skilled in the ways of the Magic Eye were constantly coaching us, insisting that we were doing it wrong. Despite our protests of poor depth perception or an inability to visually construct convergent images, the Seers were neverendingly giving us all sorts of well-meaning contradictory viewing tips:

"Cross your eyes a little!"
"Eyeballs further apart!"

"Look to the left of it!"
"The other left!"

"Try to focus on one spot!"
"Don't focus your eyes on anything at all!"
"Try to look past it!"

That last one was always my favorite. Oh, you want me to look past it? I was foolishly looking at it. Alrighty, no problem. I knew this x-ray vision would eventually come in handy. I'll just gaze straight through the paper to the next page and I'll be set.

Unfortunately, this brand sarcasm was lost on our persistent Magic Eye instructors. After all, who cares about attitude when you've got magical pictures? Hopeful that their Magic Eye proteges may have finally blossomed into fully evolved viewers capable of perceiving 3D imagery, the Seers would eagerly ask, "Can you see it now?" Horribly embarrassed by our ineptitude, we would have to grudgingly admit time and time again that we still lacked the basic ogling skills necessary to deconstruct a series of seemingly meaningless colored dots. Try as we might, we would never be content to simply accept it as a moderately attractive example of pointilistic art. We knew it was so much more, and we wanted in.

Thankfully, our dear uploading friends over at YouTube have put together an instructional video of sorts. Don't let the soothing music and whimsical font fool you. This thing is serious. I followed the instructions to a T, but somewhere along the way my plan to see a glorious hidden three-dimensional image took a turn for the worst. It brought me right back to 1995, with all my Seeing friends telling me, "You're thinking about it too much. Just stare at it. Don't think about it at all." Right. Because telling me not to think too much about it leads me to think about it prominently and intently. Why don't you give it a try and see what you see:



Isn't that nice? They offer that little consolatory image at the end to offset the continued wrenching humiliation of those of us unable to see the 3D picture. If you can see it, congratulations. Your ocular capacity clearly exceeds mine, and I respect your visual superiority. However, if you failed to see the image, you are not alone; in fact, many of our celebrated television personalities faced the same issue, sometimes as a minor offshoot plotline!

On the original Ellen show, Ellen Degeneres desperately tried to hide her secret inability to Magic Eye. An episode of Seinfeld left George and others so transfixed by the Magic Eye task at hand that they were unable to complete the rudimentary functions of their everyday lives. And of course, we can't forget out beloved Friend Ross Gellar, who was chastised by the whole group for his incompetence at drawing out the 3D Statue of Liberty in one of the most popular Magic Eye pictures. US magazine has been right all along, they really are just like us! And they say there are no relatable characters in sitcoms.

Thus if you're feeling down about your lack of Magical Eyes, rest your weary sockets. You're among good company. For those of you who can see the mythical images, well, continue to bask in your transcendent ability. A skill you thought had been laid to rest years ago has briefly returned just long enough for you to reassert your superiority over the Blind. By tomorrow your so-called skill will reclaim its rightful place in obsolescence and your gloating rights will dissolve like the two dimensional dots from the three dimensional Statue of Liberty.

Enjoy it while it lasts, you lucky bastards.