Thursday, October 1, 2009

Trapper Keepers



Children of the 90s note: I don't want to hear it from any of you naysayers that Trapper Keepers belong to 80s children. Can't we share? Many of us 80s babies were 90s children, you know, and we loved our Trapper Keepers with every bit the same ardor as you did. Case closed. With velcro, no less. That stuff sticks.


There's nothing like overpriced school supplies to give kids an unneeded boost of self importance. Really, anybody who was anybody had a Trapper Keeper. Well, anybody who was anybody aged five to fifteen who grew up during the 80s and 90s. I highly doubt any high powered lawyers were toting around a Ninja Turtles-themed binder in their briefcases.

School supply shopping is always an ordeal, but Mead stepped in and gave us a few more things worthy of our throwing ourselves tantrum-style on the floor in the middle of OfficeMax. These things were more than worth completely humiliating our parents in a highly public place if only it meant that we would soon be toting a Trapper Keeper full of coordinating folders in our backpack.

Buying designer-esque school supplies was the only reason to get excited for going back to school in the fall. Picking out each shiny folder, the multicolored pens, and best of all our very own brand-spanking new Trapper Keeper complete with Velcro closure sporting our favorite design or character on the front. They may have been five bucks at the store, but the market value amongst children was off the charts.


This is probably the quintessential late 80s/early 90s school supply commercial. The humor is so cheesy they might as well package it with crackers and call it a Handi-Snack

It was the ultimate status symbol for a kid reentering the school year. God help you if you started at a new school and were caught unaware of the fact that Lisa Frank ballerina bunnies or Sonic the Hedgehog were the only designs to have. Those with the lesser abstract-patterned Trapper Keepers were left to wallow in their quiet school supply induced shame, kicking themselves for coveting the paint splattered cover in lieu of the more contemporary character designs.

Trapper Keepers were the ultimate school accessory and supposedly taught us organizational skills from a young age, though mine was always bursting at the seams with untidy clutter. They were generally pretty functional as far as elementary school supplies go, giving our parents less of a reason to veto their purchase on that all-important back to school shopping trip. They typically featured specially fitted folders, a handy pencil case, and a wraparound closure to encase all of our schoolwork in a neat little package. Don't even get me started on the satisfying sound of pulling open the Velcro tab. These babies were nothing short of a kid's dream.

Now in an age where kids are now sporting actual designer school supplies (Louis Vuitton pencil cases, anyone?) it's almost laughable to reminisce about a time when a run-of-the-mill product available for a few bucks at WalMart commanded respect and awe from our classmates. Kids these days (using this phrase is the first sign of adulthood) with their iPhones and Ed Hardy tee shirts are unlikely to appreciate the value of a simple pleasure like a Trapper Keeper. We, on the other hand, knew their worth. You know, as our Trapper Keepers had to keep our papers in order as we trudged to school on foot. In the snow. Uphill both ways.



In any given classroom during the 80s and 90s there were undoubtedly a vast spectrum of designs and styles on display. Trapper Keepers were all for gender stereotyping, offering typical boy- and girl-specific fare. For the girls, we had our dolphins, our kittens, our puppies, and all other types of aww-inspiring images to nicely complement our burgeoning sticker collections. For the boys, we had video game themes, sports team logos, masculine cartoon characters, cars, or extreme sports-type designs. Sure, there were crossover abstract designs that were pretty gender neutral, but dammit if I wasn't going to get a kitty cover like the rest of my female classmates.

These homework holders may seem benign, but mischievous kids were always able to find ways to provoke school administrators into banning these covetable caches. With a bit of destructive disassemblage, we could easy build desktop self-enclosing Trapper Keeper cubicles behind which to write notes, play with contraband Silly Putty, and engage in other banned activities. Other schools considered the binders to be more of a distraction than they were worth and because they created unnecessary class distinctions. All over something you could purchase all Wal-Mart, no less. Those were the good old days.



Nowadays, you can find Trapper Keepers again stocked in store shelves but they're certainly a different model than the ones we so craved. The satisfying sound of pulled Velcro is no more, as the new TKs feature a quieter, more demure magnetic closure. They have customizable covers under which you can slide your own photos or design. Heck, they don't even come with the signature Trapper folders, which have since been replaced with bland dividers. Maybe I'm reading into it a bit too far, but wouldn't that make it just a Keeper? I'm about to cry false advertising.

To make matters worse, a couple of years ago Mead released a model that would play music from your iPod. Really? What has this come to? I was happy just to have a picture of a panda doing some housepainting on the cover. Now these kids are using them as speaker systems? What exactly is this world coming to where a kid can't enjoy a simple school supply simply on the merit of its design alone? These kids can have their crappy new models. I'm digging up my old Lisa Frank prototype. At least then I can remember Trapper Keepers for the way they were.



Check it out:
The Surfing Pizza's Ode to Trapper Keepers

Wednesday, September 30, 2009

Handi-Snacks


Some mysteries are better left unsolved. For example, it baffles my mind to ponder exactly what part of the cheese becomes the semi-gelatinous room-temperature no-refrigeration-required goo in the Handi-Snacks conveniently compartmentalized tub. The more I think about it, the more my brain yearns to burst from its enskullment and lay twitching on the floor, exhausted and defeated. Luckily, I've never given it that much thought.

Dunkable snacks were all the rage in the 90s. Dunkaroos cornered the sweet sector of the market, but the savory had yet to be conquered in a snack dunking tour de force. Luckily, Nabisco (later Kraft) was there to step in and show us the way to salty dunkable goodness. With mystery cheese. Really, just incredibly mysterious. I'm starting to get a headache again contemplating its very existence, so I think I'll just go on pretending that's a natural state of cheese. Okay, good, good. I'm back at cheese-pondering baseline again. Whew. Close one there.

Handi-Snacks were a pretty ingenious concept. Parents were increasingly busy and demanding more and more of food manufacturers to produce the type of lunchbox fillers that required little to no preparation. The morning rush and ensuing time crunch forced working parents to reconsider their nutritional standards and opt for easy available prepackaged options.

Things like nutritional content and edibility quickly took a backseat to the incredible ease of taking a few ready-sealed packages, throwing them in a bag, and declaring it a fully assembled lunch made with a parent's loving albeit neglectful touch. When it came to lunch time, instead of finding a sweet note and a well-filled sandwich, we were usually left with a moderately sized pile of plastic packaging that held mysterious and delicious contents within its airtight plastic. We're talking the kind of stuff that could survive some serious nuclear fallout. This food may not have had much to do with anything edible found in nature, but it certainly had the power of perseverance.



Handi-Snacks were streamlined for ease of accessibility. The concept was brilliantly simple. Each individually wrapped packaged housed two compartments: a cracker den and a cheese hangout. Somewhere in the vicinity of our crackers lay the one necessary implement to cheese spreadage: the little red plastic stick. I like to think of the little red plastic stick as a sort of magic soft cheese spreading wand. Or, you know. Just a little red plastic stick. Whatever.

As a child I craved these things with a zealousness that would make proselytizing missionaries pause and say, "Now, really. Don't you think that's a bit much?" These things were like a snack time drug to me. I needed my fix, and I would stop at nothing to get it. Whether it was a frenzied cafeteria trade for some off-flavor Snack Packs or discreetly tossing them into the supermarket cart when my mom's head was turned, one thing was for sure: I was going to get my Handi-Snacks.

The brand later expanded to include other delicious flavors and varieties. We had our breadstick version, though I use the term breadstick lightly. Er, heavily. These things were rock solid. They in no way resembled a breadstick and any insinuation of a relationship between the two would certainly infuriate any legitimate Italian gourmet. Whatever the case, these little breadstick-shaped crackers were nothing short of a dunking revelation. Or at least, that's the way my 7-year old self perceived their greatness.


The brand also came in a pretzel variety, satiating our salt cravings and prematurely clogging our virile young arteries. These too were packaged alongside the mystery cheese that for the above described reasons shall be investigated no further. Let's just say it may not have been cheese cheese, but they were probably related in some way. Somehow, though, I doubt a dairy cow would have recognized it as her byproduct. Just sayin'.


There was also a peanut butter cracker combination, which to its credit was a bit easier to stomach when considering its appropriately tepid temperature. This formulation was fairly short-lived, however, as it was not as well-received. The people had spoken and they wanted their disgusting cheese, dammit. Far be it from Kraft to deny them the spreadable cheese fix they so sorely need.

Handi-Snacks dropped the ball a bit when they attempted to break the Dunkaroo empire and offer sweet dunkable snack products. The cookies and cream variety was less than appetizing, though that of course did little in the way of stopping me from begging my parents to purchase it for me at every supermarket turn. Pretty much anything sweet that showed up on my snack radar was fair game for grocery store begging. I didn't even have to like the product, it just needed to contain a proportion of sugar that far exceeded the recommended daily dosage. It was a simple system, actually, though I can't imagine my teeth have written me any heartfelt thank you notes since.


In a sort of gross turn of events, Kraft morphed the Handi-Snacks brand name into a catchall for all sorts of their newer products: run-of-the-mill pudding cups, gelatin snacks, and even a Baskin-Robbins crossover pudding brand. Perhaps the rebranding was warranted in some way I've failed to comprehend, but let me be the first to say that when I think Baskin Robbins, I tend not to think lumpy, unidentifiable and unsourceable cheese. But then again, maybe that's just me.

Tuesday, September 29, 2009

A League of Their Own


All my life, I always sort of wanted some sort of personified or anthropomorphic moral compass. You know, like a little devil or angel on the shoulder type of deal. Someone who would show me right from wrong and would tell it like it was. The problem was, I never really wanted a Jiminy Cricket.

I wanted a Jimmy Dugan.

After seeing A League of Their Own at a retro-standby drive-in movie theater in 1992, I was pretty certain that I needed someone around to tell me whether or not there was going to be any crying in baseball of if someone looked like a penis with that little hat on. Although, to be honest, even more than that I just yearned with all my being to be a Rockford Peach.

I've never played baseball, but this movie was more than enough to convince me that it could very well be my calling. Or, at least that it could have been my calling had I been a tough-talking short-skirt donning tomboy-type coming of age during the World War II era.



I've got to say, I'm not always a John Lovitz fan, but that trailer really makes it work. When he offers Kit and Dottie 75 dollars a week and they tell him they only make 30 at the dairy and he goes, "Well, then, this would be more, wouldn't it?" Brilliant. And when he asks, "Are you coming? See, how it works is, the train moves, not the station." Pure sarcastic genius. See? This film has magical powers to make everything sweet and funny and family-friendly. Aww.

But, hey, we're getting ahead of ourselves here. The movie certainly had its fair share of great one-liners, but it was more importantly an all around sweet and generally wholesome film that was fun for the whole family. A League of Their Own is a fictionalized version of the formation and run of the real-life war-era All American Girls Professional Baseball League. Following the American entry into the second World War, baseball executives feared that a lack of eligible ball-playing men would crush the immense popularity of the sport. To circumvent the anticipated windfall, they theorized that the creation of an all-women's league would be enough to sufficiently bolster their earnings in the absence of a strong male league.

They also had a pretty kick-ass victory song, which I imagine in real life featured about 100% less Madonna standing around the locker room in her bra. Oh well, sometimes we have to stretch history a bit to make it more interesting. And to enjoy Madonna's figure before it morphed into the Incredible Hulkhood of current fame, of course.



While the premise is based on the actual league, any truth-telling in this movie pretty much ends there. All of our characters are fictional (read: more interesting than real people) and unfortunately for the real Peaches, they never got to play under the coaching expertise of one Jimmy Dugan. Too bad, too, as I'm sure the real Rockford Peaches would have been far more successful if they were forced to come face to face daily with his humorous tirades.

The movie opens with the decision to form the AAGPBL and the appointment of a PR professional and talent scout to get things off the ground. Scout Ernie Capadino (John Lovitz) heads out to recruit and encounters "doll" Dottie Hinson (Geena Davis), whose good looks he's certain the league can manipulate for publicity and male fanship. She's less than thrilled at the prospect of leaving her serene married farm life, but her sister Kit's enthusiasm eventually leads to Ernie persuading them to sign on as a package deal.



With the two recruits in tow, Ernie stops to check out an outstandingly talented but less-than-comely prospect in Marla Hooch. Kit and Dottie demonstrate a good show of pre-bra burning era women solidarity by refusing to play unless Ernie picks up Marla, as well. See how heartwarming this is already? They're even taking the ugly girls. How precious.

When the group reaches tryouts in Chicago, they're lumped in with all the other recruits and are eventually picked as Peaches. Picked, get it? Okay, okay, I can see where my punniness is underappreciated, I'll move on. The three meet up with their new teammates, including wisecracking Brooklyn natives Mae Morbadito (Madonna) and Doris Murphy (Rosie O'Donnell). The girls are forced into learning proper manners and other matters of deportment to prepare for their new role as public figures. Oh, and they also are assigned some butt-baringly skimpy (well, for the time) skirts in which to play baseball. Go figure.

Here we meet the great Jimmy Dugan (Tom Hanks) a washed up alcoholic former baseball star who is less than ecstatic about his new gig coaching a gaggle of giggling girls. Things are going too stellarly at first, making the executives question their decision to form the women's league. A cutesy photo shoot with Life Magazine earns the girls some publicity, though, and they're well on their way to minor female athletic stardom. It's quite a dream come true, I imagine, to be kind of famous but totally disrespected and discredited by your fans. Really, we can only hope for such a sense of fulfillment in our own lives.

We get a peek into Jimmy's tough love coaching style and some of his personal theories on coaching, namely that there is absolutely no crying in baseball. Never. Don't you forget it.



We get some light character development around these parts, which I'll leave to your own research. The girls are working hard, building skills and working as team, though they do still seem to have quite the flair for taking advantage of their leisure time at swing bars:



Suffice it to say at this point Kit and Dottie aren't getting along too well, and they push to make Hottie Dottie a real star and trade Kit to some third-rate team. As you can imagine, she's not quite thrilled with this development. They finally meet again face to face in the final game of the women's World Series, and let's just say it ain't all that pretty. I'll try to leave out the spoilers as best I can, so just leave that final game to your wildest imaginations, hopefully supplemented with some vague recollection of the film.

The movie closes with a reunion of our girls many, many years later, sometime around the present (well, then-present) day. The Baseball Hall of Fame is opening a wing dedicated to its female players and the whole gang's back together for a brief but memorable reunion. We even get to see some of the real players (now elderly) in this scene. They're adorable, by the way.

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