Tuesday, April 28, 2009

Singled Out


How did people ever find true love before the handy advent of at-home internet dating? Lonely hearts once were forced to brave the cold wide world in desperate search of a potentially suitable mate, singles were relegated to the awkward shame attempting small talk over a cup of coffee, and blind daters eagerly anticipated meeting their mysterious dining partner.

And for the lazy ones, well, there was always Singled Out.

Singled Out proved that adolescents would gladly watch a game show so long as all educational elements had been sufficiently eliminated and the double-entendre reference count was somewhere in the high 20s per episode. It was around this time that market researchers discovered that young people would tune in for game shows if they were generally valueless and smutty--in a lighthearted way, that is. If their parents were mildly to moderately offended by it, that didn't hurt either.

In days of television past, when networks sought to produce cheap TV shows they didn't necessarily go straight to the default reality series angle that floods our current television marketplace. Though MTV was certainly pioneering in the reality show arena (namely through their once-edgy Real World), they also recognized that unscripted game shows were equally cost-effective and quick to produce. To make make production exceedingly expedient, the show's producers formulated mainly 50/50 multiple choice answers from which the majority of contestants could be eliminated. This was certainly not a game of skill we were dealing with here; the show had already conveniently broken down potential contestant responses to bite-size lifeline-esque proportions.

In all honesty, Singled Out was more of hormone-rampant free-for-all of eye candy and sexual innuendos than an actual game. Imagine an entire season of The Bachelor sped up into two 15-minute segments with an old-school 1970s episode of The Dating Game spliced into it intermittently. The show was fluffy and substance-free, but MTV had enough know-how in dealing with 90s teenagers to make this a profitable and attention-worthy enterprise.


The show was originally hosted by then rising-star Playboy Playmate Jenny McCarthy and otherwise unexceptional television personality Chris Hardwick. I had a fairly serious crush on Chris Hardwick circa 1995 in all his floppy-haired glory, but looking back on 90s video footage of him it seems my taste as a 10-year old was somewhat questionable. While Jenny McCarthy went on to fabulous fame, Jim Carrey, and dispersion of questionable anti-inoculation propaganda, Chris Hardwick certainly took a quieter route in performing near-unknown stand up comedy and maintaining his blog The Nerdist. His current picture is notably more studly and I actually consider his blog fairly entertaining, but I find it difficult to read more than a few sentences without stopping myself and thinking, "Wait, the guy from Singled Out is writing this?" But I digress. Let's get back to the game show at hand (/screen).

The premise of the show involved 50 preselected young men and 50 preselected young women respectively vying for a date with single female and male contestants. Prior to the show, these 100 guys and gals each filled out questionaires, the answers from which would either propel them to last-round fame or banish them to early-elimination obscurity. The initial categorical round was followed up by what I like to call the "humiliate yourself to win the affection of another"/"reply to any questions in a determinedly sexual manner" round (more officially known as the "keep 'em or dump 'em round). The "picker" would force the remnants of his or her dating pool to a) performing an outlandishly ridiculous challenge such as dancing sexily while donning a rubber rooster mask or b)answer a sexually-laced question a la The Dating Game, such as "If I were an ice cream cone, what would you do to me?" Subtle, I know, but somehow we managed to break through these ironclad metaphors.


Unfortunately for the Dumpees, they were then draped in dumpee finery: toilet seats, sandwich boards displaying the word "loser", a "dumped" sash, or some other equally embarrassing article. If that shame was not quite enough, the dumpees were paraded past the Picker in hopes of being redeemed. If an expelled contestant was remarkably attractive or particularly scantily clad, occasionally the Picker would bestow unto him or her the coveted Golden Ticket, redeeming them for further play.

In the third and final round (what I like to think of as Singled Out's answer to Legend of the Hidden Temple's Steps of Knowledge) contestants would again answer 50/50 questions and with each correct answer progress a step closer to their potential dating prize. Whichever contestant was the first to reach their coveted date was the winner, and the two were physically arranged back-to-back to create a needlessly longer suspenseful 3/8th of a second before the big reveal. Once revealed, the show awarded the new couple with some semi-lame but admittedly free prize date package, and the potential young lovebirds were sent on their way.

To illustrate, I was planning to present a clip from the original show but was then struck by a far superior idea. For any of you who grew up as fans of ABC's Friday night TGIF programming block, this one's for you. In a late episode of Boy Meets World, Eric actually appeared as a somewhat dishonest contestant on a college edition MTV's Singled Out. The clip even features the real Chris Hardwick, who makes a few cracks about his and Eric's ubiquitous 90s parted haircuts.



The actual show pulled in some major guest stars as well. Okay, so maybe not so major, but they were certainly guest stars--my favorite of whom was Salute Your Shorts's Michael Bower, a.k.a. Donkey Lips. I've had a soft spot for Bower ever since Dina tried to give D-Lips the major brush-off at Camp Anawanna's big dance. I'm not saying I'd want to be Singled Out by him, but he was certainly a guest star of interest.

As the growing fame of Singled Out's hosts quickly outstripped the growth of the show, Jenny McCarthy expressed her desire to move on to greener pastures. Okay, so the pastures were still located at MTV studios and involved her performing in some form of eponymous sketch comedy series, but they were greener nonetheless. Jenny was swiftly replaced with a new Playmate model, Carmen Electra, for the short remaining duration of the series. While Carmen was undeniably in the same attractiveness realm as her Playmate predecessor, she lacked some of Jenny's flair for shameless respect-compromising comedy.


Irrespective of the host switcheroo, this show was boastfully successful thorughout the duration of its three year run. Though the games live on for a brief few days annually at seedy Spring Break destinations, it's a bit sad to consider that today's generation of young people will grow up never once having had their mind contaminated by this entertaining garbage. Sure, they've got The Hills and Real World season 21, but it's just not the same. Never will they know the thrilling rush of waiting for two people to suspensefully whip around and face one another, meeting their dating fate.

Then again, this is a generation that un-ironically watches MTV's current dating debacle Next, so it may not be worth putting up a fight for reinstatement.

Check it out:
MTV Singled Out's Guide to Dating Book
Singled Out: The Dirt on the Dates on VHS
A creative professor's Singled Out math problem

Monday, April 27, 2009

Children of the Nineties' Favorite Things

We don't usually do this sort of thing over here, but out of love for Miss Gidget's blog, I'm willing to make an exception. With a 90s twist, that is.

Fidgeting Gidget tagged me in this meme today, with the following rules:

1. Mention the person who nominated you (above).
2. List six unimportant things that make you happy (I've chosen to supplement the "you" in this piece of the instructions with "children of the 90s,' but you get the general idea).

So without further ado, I present to you 6 things that make children of the 90s happy today:
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Sure, it's a bit troubling that the network block that aired black-and-white sitcoms in our youth is now showing Home Improvement and The Fresh Prince, but obviously they've adjusted their retro-meter a bit.



Perfect for listening at work, Pandora is a free online radio service. 90s children can plug in their favorite old groups and Pandora will do the work in recovering similar songs and artists. Just be warned that you may end up with a station embarrassingly entitled something like "Backstreet Boys radio."
I dare you to take one look at this image and not immediately picture yourself sporting a shirt with the above while watching the Full House episode where DJ mistakenly is caught with a beer. Tempting, I know.


4. Oregon Trail iPhone App
What better way to be notified you've died of dysentery than on a 2'' x 3'' screen?



Your favorite childhood shows, now available at a retailer/website near you. If your favorites aren't out there, there are petitions galore on the internet imploring the good people at Nickelodeon and MTV to give us our DVDs.

6. Return of Union Jack Fashion


Okay, so maybe Paris Hilton doesn't specifically embody the fashion sense many of us would like to emulate, but she is wearing that hat. For all of us who saw Spice World multiple times in theaters, this is certainly a promising development.

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3. Tag six blogs, state the rules & notify them with a teeny comment on their blog.

A Daily Dose of Dani
Magchunk
Curiosity
Trying to Make it all Work
Buried the Lead
My Life in a Blog

Blue M&Ms


In the 90s, democracy was a dying enterprise. Voter turnout had sunk to new lows, and Americans seemed generally apathetic and disinterested in the political arena. Citizens began questioning what effect could their single vote possibly have on the larger problems facing America. Disillusioned with the perceived ineffectiveness of their role as an individual in a vast democracy, many began boycotting elections altogether.

Unless, of course, we were voting for key M&M colors. That was a completely different story.

In 1995, the world changed forever. Okay, so maybe it was just the candy world, and it was really just a color switch, but to some this symbolized a reignition of the democratic spirit. With the surrounding years' non-presidential national elections pulling in numbers in the 35-38% range of all voter-age citizens, the people had spoken. Or rather, had not spoken; US voter rates were in a slump. Those running for office should perhaps have employed the higher-ups at the Mars Corporation on their campaign staffs, as these employees had devised a brilliant solution to rising anti-voting sentiment.

Children.

Yes, that's right, children. As American Idol would find nearly a decade later, eliminating age restrictions and allowing multiple votes conveniently available over a toll-free phone line seems a surefire way to encourage voting.

What real difference can children make? Can a candy vote really arouse interest to the point that people will take to their phones to make their voices heard?

A lot. And yes.

In 1995, a decision was made. The Mars company was to cease production of tan M&Ms. Scary but true, tan M&Ms were once allowed to cohabit our bags with the more delicious-looking colors. Luckily, the people at Mars/M&Ms saw the errors of the 50+ years of tan-producing ways. Reasons for the switch were vague and unclear; were people speaking up against tan M&Ms? Were they upset that tan was essentially a knock-off of the coexisting brown M&M? Were they concerned about their melanoma risk? No one knows for sure.


Whatever the reason, a decision was made and a massive marketing campaign launched. In a second's time, tan M&Ms were a thing of the past. Suddenly, according to a multitude of M&M-related election propaganda, it was up to us to pick a new color. Really, us! We could be a part of history. Well, candy history. If such a an area of study exists. Well, either way, it seemed like a pretty legitimate endeavor in which to partake.

Suddenly, the playground was in an uproar; which color were you going to vote for? The options were finite (pink, purple, and blue) and the constituency fiercely divided. Unfortunately, M&Ms major gaffe was picking a majority of gender-biased hues for their new color options. It became the cool thing to pick blue, because we were all fairly certain it was going to win. None of the boys in the four-square court were up to being outed for placing a vote for purple or pink, and so it went.

All it took was a call to the toll-free 1-800-FUN-COLOR hotline. You're not mistaken, that's too many numeric letter equivalents, and some of us had a quiet moment of shame in realizing the line was already ringing as our dialing went on and on. It seemed like a relatively straightforward enough procedure, but the controversy over your vote was deep-seated. Editorial pages were flooded with comments on the color controversy; no forum or open space was safe from color-specific propaganda. Many elementary school classes in a half-hearted attempt to educate our nation's youth on the value of democracy conducted their own in-school votes. This probably did not play a major role in spurning interest in democracy, but in candy instead. Though politicians may not have been overly grateful for these diluted civic lesson, many dentists certainly felt it's sweet impact.

There was also the inexplicably hardcore "no change" movement, for which people sent impassioned emails and letters to friends, begging them to call in and select the "no change" option. Staunch in their conservative traditional M&M values stance, this small but vocal contingency sought to spread the word that it was possible to retain the tan M&Ms if you would just listen to them and do everything in your power to halt all progress at any cost. While there is no conclusive evidence to this end, many prominent scholars theorize that these people are now the ones writing the voiceover scripts for "The Gathering Storm" commercials.

Over 10 million votes were cast. I'm sorry, I don't know if you caught that one. 10 million. Really. We can't pull together a decent crowd to decide who will hold the fate of our country in his hands, but dammit if we're going to be stuck with pink M&Ms. I mean, that's just priorities.


Blue won by a landslide, with over 50% of votes cast in its favor. Eager to ride the crest of this marketing wave to its final washup, the Mars corporation quickly released a series of self-congratulatory ads highlighting the inherent desirability of Blue as a character. Already utilizing Red and Yellow as official "spokescandies", advertisers hastily inserted the enviable Blue character into the ad campaigns.






Ah, yes. There's nothing quite like self-induced asphyixiation to make you feel like one of the gang. Despite Blue's undeniable coolness, his manners with our old standards was a bit questionable. Stil, their desire to be like him reaffirmed our feeling that we indeed had made the right color choice and set the framework for susceptibility to future peer pressure.

Red and Yellow were persistent at their attempts to illustrate to us just how cool our Chosen One really was in this follow-up ad:



Really, BB King? I didn't realize M&Ms could pull such prime guest stars. It's still up in the air as to whether or not Red and Yellow's self-described "blues" were on par with anything King ever recorded, but I suppose it's all in the context.

The novelty of blue has waned slightly since the more recent 2002 global color vote (winner: purple, though they have mysteriously disappeared from our bags) and the hordes of customizable colors available at M&M World and online. Now that you can superimpose a photograph of yourself onto any color M&M you can imagine, the excitement over blue M&Ms may pale somewhat in comparison.

Regardless of current M&M progress, we can look back to our own unexplained passion for selecting a new shade of candy-coated chocolate. Though we may mourn for the defeated colors, our concerns are largely unwarranted; after all, these customizable colored candies have gone on to lead rich, chocolatey lives of coordinating colors for wedding parties, baby showers, and bar mitzvahs.

And if there's still a shred of insecurity about their loss, well, that's where the hard candy shell comes in.

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